NSW hits in numbers to schmooze biggest spenders

A busload of tourism managers spent last week greasing the wheels of trade between China and NSW as part of the state’s biggest ever overseas delegation.

The 27-person caravan met more than 200 travel trade representatives in Xi’an to promote Sydney and regional NSW tourism offerings.

Minister for tourism and major events Adam Marshall said the Greater China Roadshow was about leveraging opportunities to ensure Sydney and regional NSW are “front of mind for Chinese travel buyers day in and day out when selling travel itineraries to potential visitors”.

“Not only is this our largest China delegation, it’s the first time we have held the Greater China Roadshow in Xi’an. As the capital of Shaanxi Province with a population of more than 12 million people, this is a hugely important growth opportunity for NSW,” Mr Marshall said.

“NSW leads the nation when it comes to attracting Chinese visitors to our shores. Over the past five years, visitation from China to our state has more than doubled while expenditure has increased by 153 per cent, making these travellers our most lucrative inbound tourism market, worth $3.4 billion to NSW.

“The NSW Government is committed to ensuring this boom continues, to ensure hotels, restaurants, tourism operators and shops continue to reap the benefits of having the highest spending international travellers visit our State.”

The minister last week announced a memorandum of understanding between NSW and China Eastern Airlines including marketing campaigns, media familiarisations and new itineraries to drive visitation from Shanghai, Beijing, Hangzhou, Nanjing, Xi’an, Wuhan and Kunming.

“Boosting visitation from more Chinese cities not only provides direct access to our beautiful Harbour City but encourages dispersal into our incredible rural and regional destinations, turbocharging local economies by putting more tourist dollars in the pockets of local businesspeople,” he said.

“We want to see tourism growth continue in every corner of NSW”.

The Greater China Roadshow consisted of one-on-one meetings and networking events from 5-9 November 2018.

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