Fashion and rugby the dream team for Sydney tourism

Two major events will be added to Sydney’s social calendar over the next three years, injecting an extra $21 million into the visitor economy.

Destination NSW has confirmed the city as the first to host the Rugby League World Cup 9s, with the inaugural tournament to be played at the new Western Sydney Stadium in 2019.

The emerald city has also been confirmed as the home of Mercedes-Benz Fashion Week Australia (MBFWA) for another three years.

Minister for tourism Adam Marshall says the rugby event is expected to attract more than 13,300 overnight visitors to Sydney, worth around $11 million to the NSW economy, while fashion week will attract more than 8,000 visitors and generate some $10 million in visitor spend to 2021.

The Rugby League World Cup 9s will be held on October 18 and 19, featuring the best rugby league players from Australia and around the world.

“We promised blockbuster events for Western Sydney Stadium and within six months of opening, it will host the inaugural Rugby League World Cup 9s,” said minister for sport and Western Sydney Stuart Ayres.

“NSW is the home of rugby league in Australia and Western Sydney Stadium will provide the best sporting experience for fans anywhere in the country, making it the perfect location to host this event.”

Describing Sydney as “the nation’s fashion capital”, state tourism minister Adam Marshall said the industry employs around 77,000 people and generates retail sales of more than $9 billion.

“Our support for MBFWA showcases Sydney’s iconic locations to the world and ensures Aussie designers continue to have access to a global audience of buyers, press and consumers each year,” he said.

“MBFWA includes runway shows, trade showrooms, a seminar series and a weekend consumer event curated for fashion fans from around the country that puts more heads on beds, diners in restaurants, and shoppers in department stores and boutiques.”

MBFWA and MBFWA Weekend Edition will run from May 12 to 18.

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