Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it announced moves to make listing on the platform easier for hospitality players.
The home-share giant’s latest global figures showed traditional providers are looking to work with Airbnb because, it argues, Airbnb is “an unrivalled brand with a loyal and growing community”.
According to Google, Airbnb is now the most searched-for accommodation brand online with particular resonance among millenials. A survey of UK millennials conducted by brand advocacy group YouGov BrandIndex found 70 percent had mentioned Airbnb over the previous two weeks.
The US multinational claims almost 90 percent of guests who first use Airbnb to book a hotel room have returned to the platform to book a room or home for their next trip.
“Guests coming back to the platform to book a room or an entire home demonstrates the power of Airbnb’s network effect and how private rooms, homes, boutique hotels and bed and breakfasts enhance this global network effect for guests and hosts,” it said in a statement.
Customers give their stays in Airbnb accommodation property listings an average rating of 4.7 out of 5 stars.
The bookings platform argues its expanded hotel offerings are making it easier for guests to use Airbnb to find last-minute accommodation when homes are already booked, with their larger inventories a bonus in ensuring quality accom is available on demand.
A spokesperson said: “Our work with boutique hotels and bed and breakfasts strengthens our global network by generating more choices for guests and more business opportunities for hosts.
“As we continue to make our global community stronger, we are committed to ensuring guests have the kind of high-quality, personal experience they have come to expect when they book a place to stay on Airbnb.
“Not every property is right for our community. We look for hosts who provide personal hospitality to guests and things such as locally relevant or unique amenities, community gathering spaces for meals and meetings, and local maps with personalised recommendations.”