Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it announced moves to make listing on the platform easier for hospitality players.

Airbnb hotel listings see explosive global growth

Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it announced moves to make listing on the platform easier for hospitality players.

The home-share giant’s latest global figures showed traditional providers are looking to work with Airbnb because, it argues, Airbnb is “an unrivalled brand with a loyal and growing community”.

According to Google, Airbnb is now the most searched-for accommodation brand online with particular resonance among millenials. A survey of UK millennials conducted by brand advocacy group YouGov BrandIndex found 70 percent had mentioned Airbnb over the previous two weeks.

The US multinational claims almost 90 percent of guests who first use Airbnb to book a hotel room have returned to the platform to book a room or home for their next trip.

“Guests coming back to the platform to book a room or an entire home demonstrates the power of Airbnb’s network effect and how private rooms, homes, boutique hotels and bed and breakfasts enhance this global network effect for guests and hosts,” it said in a statement.

Customers give their stays in Airbnb accommodation property listings an average rating of 4.7 out of 5 stars.

The bookings platform argues its expanded hotel offerings are making it easier for guests to use Airbnb to find last-minute accommodation when homes are already booked, with their larger inventories a bonus in ensuring quality accom is available on demand.

A spokesperson said: “Our work with boutique hotels and bed and breakfasts strengthens our global network by generating more choices for guests and more business opportunities for hosts.

“As we continue to make our global community stronger, we are committed to ensuring guests have the kind of high-quality, personal experience they have come to expect when they book a place to stay on Airbnb.

“Not every property is right for our community. We look for hosts who provide personal hospitality to guests and things such as locally relevant or unique amenities, community gathering spaces for meals and meetings, and local maps with personalised recommendations.”

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: [email protected]

Check Also

Queensland travel agent found guilty of bookings scam

A Gold Coast travel agency has been fined twice this year for failing to deliver pre-paid holidays in a scam mirroring the actions of Hong Kong group Hotel Quickly.

How Airbnb is uniquely poised to service the frustrated disability sector

Airbnb properties are, for the most part, peoples’ homes. If ten percent of the population has a disability, it stands to reason ten per cent of people have set up their homes to cater to their special needs.

Vic’s stars shine on industry’s night of nights

Victoria’s star hotel performers have been honoured at the 2019 Tourism Accommodation Australia (Victoria) Awards for Excellence.

Leave a Reply

Your email address will not be published. Required fields are marked *