Best Western buys into luxury

Six Australian hotels are among 300 properties worldwide affiliated with WorldHotels, the luxury brand newly purchased by Best Western Hotels & Resorts.  

Stamford Plaza, Sir Stamford and Stamford Grand properties across Sydney, Adelaide, Melbourne and Brisbane are all marketed through WorldHotels, a brand based around the concept of individual and distinctive luxury accommodation.

Best Western completed the purchase last week for an undisclosed price, the US accommodation giant looking to enhance its upscale credentials with the WorldHotels name and portfolio.  

“There is tremendous synergy between Best Western and WorldHotels,” said David Kong, CEO of Best Western Hotels & Resorts.

“By joining forces in this new partnership, we will create competitive advantages for both companies. I have the utmost respect for WorldHotels and believe in its vast potential.”

Tennant Co ANAU Mid Article 300×250

Kong says Best Western will look to “unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity”.

“We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence-minded, quality hotels to join the brand,” he said.

Geoff Andrew, CEO of WorldHotels, will continue in his role following the sale, which comes just two years after WorldHotels was bought by Associated Luxury Hotels.

Describing Best Western as one of the largest, most respected and trusted hotel brands, Mr Andrew said:  “The combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels.

“Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”

The Australian hotels within the WorldHotels affiliation are: Stamford Plaza Sydney Airport, Stamford Plaza Melbourne, Stamford Plaza Brisbane, Stamford Plaza Adelaide, Stamford Grand Adelaide and Sir Stamford at Circular Quay.

About Kate Jackson

Kate Jackson
Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: [email protected]

Check Also

CEO apologises as Senate probes massive data hack

Marriott International CEO Arne Sorenson has apologised before a US Senate panel for a vast data breach affecting up to 383 million Starwood hotels guests and has vowed to protect against future security attacks.

Accommodation industry survey is live: Have your say before time runs out..

The Accommodation Association of Australia conducts a comprehensive online survey of accommodation industry operators each year to help us understand the trends and issues within the industry.

Fantauzzo a spectacular addition to Brisbane

The $100 million Art Series Hotel The Fantauzzo will open its doors on Tuesday at Howard Smith Wharves on the  Brisbane River.

Leave a Reply

Your email address will not be published. Required fields are marked *