Best Western goes soft as Veriu, Accor hit the spotlight

Best Western has announced the first six hotels to fall under its ‘soft brand’ SureStay Collection by Best Western in Australasia.

The resort and hotels group says SureStay is positioned in the economy to upper economy accommodation backet, providing the perfect option for guests “who like to travel simply and rest in comfort”.

Managing director of Best Western Hotels & Resorts for Australasia, Graham Perry, said: “Our SureStay Hotel by Best Western and SureStay Collection by Best Western properties offer essential comforts for an exceptional value.

“With extras like free wifi, our newest hotels provide travellers economical options in Dubbo and Lismore NSW and across four locations in Western Australia.”

The newly branded properties are the Blue Diamond Motor Inn in Dubbo, Karinga Motel in Lismore (pictured left), and Hospitality Inn properties in Carnarvon (main pic), Kalgoorlie, Esperance and Geraldton.

“Importantly, all hotels within the new soft brand receive the full service of Best Western’s worldwide brand network and benefit from sales and marketing services of the global hotel group,” said Perry.

“Our soft brand offers hotel operators with very individual properties solutions for marketing and distribution.”

Very new Veriu

Boutique hotel chain Veriu will make its Victorian debut with a new 111-room hotel at Queen Victoria Market in Melbourne.

The hotel forms part of PDG Corporation’s $450 million redevelopment of the historic Munro site into an apartment, accommodation and community hub.

The hotel, scheduled to open in 2022, is one of four Verius planned for the Victorian capital under the brand founded by Sydney entrepreneurs Rhys Williams and Alex Thorpe in 2002.

The announcement comes as Sydney’s Veriu Central Hotel, located on the corner of Wentworth Avenue and Elizabeth Street, hits the market.

The hotel features a heritage facade and 112 recently renovated rooms and occupies the ground floor and four levels of above-ground accommodation. The sale includes four other tenancies on the ground and lower ground levels, all complementary to the hotel offering.

Vivid impression

With less than a month to Vivid Sydney, the largest festival of lights in the Southern Hemisphere, Accor’s Sydney hotels are looking to dazzle visitors with their contribution to the spectacle.

Accor hotels across the city will illuminated facades, open up new vantage points to view illuminations and offer Vivid-inspired stay deals, cocktails and food concepts.

Sofitel Sydney Darling Harbour’s exterior will be illuminated and the hotel will open its top-floor to external guests for the first time for an exclusive pop-up bar serving a range of highball cocktails and spectacular views of the festival lights.

Across the city at Sofitel Sydney Wentworth, Vivid-inspired gin cocktails from Archie Rose distillery will be combined with French fondue and raclette.

And in the CBD, Swissotel Sydney will also be offering a range of colourful Vivid-themed cocktails, while Mercure Sydney will dress up with changing exterior façade lights and colourful lobby lights.



Kate Jackson

Kate Jackson was the former editor of Accomnews.

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