Two Australian hotel groups have unveiled accom designed to appeal to very different niche markets.
Veriu has opened a micro-apartment hotel in Sydney’s developing Green Square precinct just south of the CBD, the company’s fifth such venture across the NSW capital.
The group is looking to capitalise on the popularity of micro-apartments, CEO Zed Sanjana saying the opening of Veriu Green Square strengthened the company’s footing in the sector.
The homegrown boutique group is undergoing rapid expansion, last week announcing it would be adding to its portfolio with four new-build Punthill Apartment Hotels in Melbourne and the NSW Central Coast costing some $80 million.
“Veriu Green Square offers spaces that surpass the traditional hotel room in terms of flexibility and making it the perfect accommodation option for our core target, the short and long stay corporate traveller,” he said.
“Green Square is a fast-emerging precinct, where we know this hotel will satisfy the growing demand of corporate and leisure travellers searching for boutique, design-driven, flexible accommodation in a location not currently well supplied in terms of hotels and serviced apartments.”
Designed by architect Ashkan Mostaghim, the new 144-room hotel is built on the site of a former inner city Mercedes- Benz store.
Features include a lobby lounge bar, Italian restaurant, gym, conference and work spaces and Veriu’s signature mix of suites, studio micro-apartments and family micro-apartments.
Eco-luxury brand 1 Hotels has meanwhile revealed details of its accom offering at Riverlee’s $450 million Seafarers development due to open in Melbourne in 2022.
The property will encompass 280 guest rooms for short and extended-stay guests and 129 Seafarers Residence residential apartments, all served by wellness and fitness centres, a pool and sauna.
Permanent residents will have access to a number of exclusive facilities not available to hotel guests, including private catering, personal shopping services, botanical care, pet services, dry cleaning, pharmacy and in-room dining.
The building will feature a round-the-clock concierge service, in-house personal training, massage services and beauty treatments. The complex will offer a number of bars and restaurants, a health centre, ground floor shops and Seafarers Rest, a large waterside public park.
Riverlee development director David Lee said: “It seemed only fitting to partner with a hotel brand that values sustainability with the utmost importance – a brand that inspires residences, hotel guests, and visitors to live better by using less and as a developer, inspires us to deliver something that is not only sympathetic to the history of the site but supports long term ecological balance.”