New Zealand

TIA calls for new Gov to act immediately to save tourism

Labour leader Jacinda Ardern will be spending the next few weeks forming her government following the party's resounding victory in the 2020 General Election.

Ann-Marie Johnson

However, leading industry body is calling for the new government to use its first 100 days to make plans to reopen New Zealand’s borders and issue a $200 domestic Travel Card to every Kiwi.

Tourism Industry Aotearoa (TIA) says these initiatives are among five immediate actions that TIA is requesting from the new Government to help revive and revitalise New Zealand’s tourism industry.

TIA Communications Manager Ann-Marie Johnson explains: “Early action from the incoming Government will ensure tourism recovers its place among the biggest contributors to New Zealand’s economy.”

In its 100-day plan for Government, TIA has proposed achievable outcomes that will provide a roadmap to recovery, support tourism businesses and stimulate demand. 

Ms Johnson said: “Tourism was the first industry to be hit by the pandemic and will be the last to recover. We are grateful for Government support to date and look forward to working with the new Government to grow a sustainable tourism industry that benefits New Zealanders.”

At the top of TIA’s list is a call to work towards reconnecting with the rest of the world. 

She said: “Our borders can only be opened when it is safe to do so, but we must plan for that time. We should initiate discussions with multiple countries and reach agreement on the conditions for opening the borders.”

In the meantime, a $200 Travel Card would help stimulate domestic tourism outside weekends and school holidays. A card could be issued to every New Zealander and linked with special deals from participating tourism and hospitality businesses across the country – to be used weekdays only, from 1 March 2021. 

“New Zealanders prefer to travel at weekends and during school holidays, leaving lower demand on weekdays. This makes it difficult for tourism operators to provide fulltime employment so a Travel Card would support jobs around the country.”

TIA is also calling on the Government to support viable tourism businesses by giving them access to a new Bridging Finance facility.  

Ms Johnson confirmed: “Thousands of small operators are the backbone of the New Zealand tourism industry. Through no fault of their own, they cannot access their overseas customers, and not all can fill that void by hosting domestic visitors. Targeted support will ensure these businesses still exist when international travellers return.”

TIA wants the Government to establish a Tourism Innovation Fund to support ideas that will improve productivity and keep New Zealand at the forefront of innovation as we build a new tourism industry.

Improvements to tourism data and insight are also urgently needed, Ms Johnson says. It was agreed in late 2019 that industry and government should have a co-governance model for the provision of the data and insight the industry needs. This body – a Tourism Research Council – needs to be established quickly, so it can determine what those data needs are. 

“We cannot waste this opportunity to make bold changes to fix longstanding systemic issues,” Ms Johnson says. “To do that, we need a Government that is willing to take decisive action, to be brave and act fast for tourism, for the benefit of all New Zealanders. Tourism is a highly resilient industry. With targeted support, system fixes and a shared vision, the industry will again contribute to New Zealand’s success.”

TIA’s 100-day plan for Government is on TIA website.  

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