New Zealand

TIA appoints new Chief Executive

Chris Roberts leaves to recharge batteries and seek new challenge

Tourism Industry Aotearoa (TIA) has appointed highly-respected tourism identity Rebecca Ingram to the role of chief executive replacing Chris Roberts who is stepping down after seven years as chief executive.

Announcing the news, TIA chair, Gráinne Troute said she was delighted to make such a high-calibre appointment.

“Rebecca’s experience in tourism, government and industry association roles will be invaluable in leading TIA as we recover and rebuild our tourism industry,” Ms Troute said.

Ms Ingram joins TIA from Tourism New Zealand (TNZ), where she has held various roles, most recently as General Manager of New Zealand and Government Relations.

Previously she was responsible for TNZ’s PR and Major Events team, leading a global team across 14 markets in showcasing the best of what New Zealand has to offer to visitors.

Ms Ingram has over 15 years of marketing and communications expertise, with proven experience delivering successful business strategies, communications and engagement programs and leading complex transformation in her time at both Spark (then Telecom) and Chartered Accountants Australia & New Zealand. 

As a result of her time with TNZ, Ms Ingram is already well-known by many in the industry. She holds established and valuable relationships across NZ Inc and will deliver strategic expertise and practical action from day one.

“Rebecca’s mix of extensive tourism experience and understanding of membership bodies from her time with the Institute of Chartered Accountants makes her an ideal leader for TIA,” Ms Troute said.

She will take up her new role in late March.

Announcing his decision to step down last October, Mr Roberts is now looking to recharge his batteries and seek a fresh challenge after an intense 18 months managing the organisation through the pandemic.

His long list of achievements from his time at TIA include the Tourism Sustainability Commitment, the Tourism 2025 and Beyond framework, and the Go With Tourism program.

Outgoing TIA chief executive Chris Roberts

TIA-managed events including TRENZ, Tourism Summit Aotearoa and the reintroduced New Zealand Tourism Awards which Ms Troute said have been lifted to a new standard.

“Chris has also been a personal advocate for greater recognition of Tikanga, Te Ao Māori and the incorporation of Māori values in tourism,” she said.

“TIA has secured dozens of advocacy wins for the industry over the years and Chris has built a talented and dedicated team that strives every day to make a difference for Aotearoa.

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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