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‘Positive Impact’ 2022 Tasmanian Tourism Conference announced

Event to set the tone for a new era in Tasmania's tourism evolution

Announcing its annual tourism conference will take place on August 15 and 16, 2022, the Tourism Industry Council Tasmania (TICT) is calling for expressions of interest from tourism operators, industry stakeholders, thought leaders, government and NGO leaders and friends of tourism, with something to contribute to the two-day conference program. 

The Tasmanian tourism industry’s major business and networking event, the annual conference has grown into one of Australia’s largest tourism conferences with over 400 delegates attending across two days.

The conference is considered a ‘must-do’ event for key players in the Tasmanian tourism industry and visitor economy attracting operators, industry professionals, government and community stakeholders from all parts of Tasmania.

This year’s theme is ‘Positive Impact’ which organisers say will set the tone for a new era in Tasmania’s evolution as a visitor destination in a post-COVID and post-Carbon world and for a tourism industry that always aspires to have a positive impact on Tasmania’s environment, economy, community, and way of life. 

The event’s two-day agenda will feature practical workshops on contemporary tourism and business skills and insights, the latest industry updates and market intel, inspirational key note speakers, and networking opportunities.

The conference program will be shaped entirely around the priorities, challenges and opportunities shaping a new long-term tourism vision for Tasmania – a new T21 Partnership between government and industry to guide destination management and tourism industry strategy in Tasmania through the 2020s.

This new T21 will build on the progress achieved under the T21 Tasmanian Visitor Economy Action Plan 2020-22.

Prospective conference speakers and contributors are asked to review the current T21 plan for clear insights into the priorities for the industry, and to ensure their proposals are directly relevant.

There are three opportunities to contribute to the program as a speaker or presenter:

The workshop sessions held on day one of the conference are intended to provide hands-on, practical opportunities for tourism operators to look at key topics in greater depth, and take home advice, skills and resources that could be of immediate day-to-day benefit in their business.

These workshops should be focused on a particular tourism or business skill, such as marketing, distribution, business finance or sustainable tourism outcomes. They can also be on something completely bespoke and specific, like understanding Tasmanian wine and gin (tastings!), leadership skills, or tips on managing work-life balance.

Workshops are 90 minutes long and address an audience of between 30 – 60 delegates.

Keynote speakers will address the key themes and focus of the conference on day two. The addresses should be of general wide interest and relevance to all conference delegates and focus on a key theme and priority for the Tasmanian tourism industry.

Keynotes can proceed from 20 to 40 minutes in length and will address a potential audience of 400 delegates.

Breakouts form part of the day two Plenary Sessions and cover a highly relevant and topical issue for the Tasmanian tourism industry and broader Australian and Tasmanian visitor economy.

This could be a major market trend, market segment update, a key strategy or industry project, or a current pressing issue for the industry. These are keynote address-style presentations to a general audience.

Breakouts will run for 40 minutes to an audience of anywhere between 100 – 250 delegates.

For more information visit


Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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