As the countdown continues for next year’s FIFA Women’s World Cup 2023, the sport’s governing body has chosen Tāmaki Makaurau Auckland as the venue for the event’s official draw.
Taking place at Aotea Centre on Saturday, October 22, 2022, the draw is expected to attract an international television audience of more than a billion viewers.
Welcoming the announcement, Tāmaki Makaurau Auckland Mayor, Phil Goff said that hosting the Official Draw for the FIFA Women’s World Cup is a great promotional opportunity for Auckland which is already revelling in its status as Lonely Planet’s ‘world’s top city to visit in 2022’.
FIFA estimates that around 800 attendees, including senior FIFA officials and international media will attend the event, which will also be broadcast live to a captive global audience, providing a platform to showcase what makes Tāmaki Makaurau Auckland and Aotearoa unique with viewers around the world.
Approximately 120 team representatives will then visit shortlisted training sites and accommodation across New Zealand and Australia which is co-hosting the event.
“The FIFA Women’s World Cup is a huge event and a great promotional opportunity for Auckland.,” Mr Goff said.
“Auckland will be in the international spotlight during the official draw, just as it will be for the opening match in July 2023 and the semi-final, both to be held at Eden Park.
“Those attending in person will boost visitor nights in Auckland by about 130,000, and the event will contribute about $60 million to regional GDP in Auckland.”
Auckland Unlimited Chief Executive, Nick Hill said the event will help to underpin the region’s ongoing COVID-19 recovery,
“A truly international event, the FIFA Women’s World Cup 2023 will be a cornerstone in Auckland’s major event calendar and our gradual re-opening to the world,” he said.
“After an incredibly challenging period for the major events industry, 2022 and 2023 mark a remarkable period for sport in Tāmaki Makaurau Auckland, as our stadiums and training grounds come to life around three women’s World Cup events.
“Following on from the success of the ICC Women’s Cricket World Cup this summer and with Rugby World Cup 2021 only a few months away, hosting the FIFA Women’s World Cup 2023 is the culmination of an unprecedented opportunity to elevate the profile of women in sport and inspire the next generation of cricket, rugby and football stars.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.