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Holiday parks upgrade signals major boost for NSW regional tourism

Reflections Holiday Parks targets $214 million in economic value for NSW by 2030

NSW regional tourism has received a massive boost with Reflections Holiday Parks announcing a $28 million investment for the company’s 37 coastal and country holiday parks.

Part of the Reflection Group’s 2030 Strategic Plan, which aims to generate $214 million in economic value for NSW annually by FY2030, the investment will play a key role in boosting regional tourism and economies with improved facilities, innovative accommodation, expanded nature-based attractions and local Aboriginal experience.

Announcing the multi-million dollar investment at Reflections Lake Keepit Park, NSW Minister for Lands and Water, Kevin Anderson, accompanied by Reflections Holiday Parks CEO, Nick Baker, said the strategic plan is intended to showcase the very best of regional NSW to people who are looking to get out of the big smoke and see what the state has to offer.

Reflections Holiday Park Burrinjuck

This, he said sees the NSW Government is investing in the community by working with Reflections to improve its services.

“This will mean more campers and caravanners visiting regional communities, spending money in local shops leading to more jobs in regional NSW,” he said.

Mr Baker said the NSW Government-backed strategic plan will support the group’s goal to generate $214 million in economic value for NSW annually by FY2030 through boosted tourism, with all profits reinvested into parks, better facilities and supporting local communities.

Reflections Holiday Park Forster

“As a profit for purpose Crown Land Manager, Reflections is focused on being a leader in nature-driven escapes and we can’t wait for our guests and visitors to get out to our parks and swap screen time with green time,” Mr Baker said.

“Our parks are immersed in amazing regional NSW landscapes and holidays with us have a restorative effect where guests can reboot and recharge.

“There is an absolute need for affordable, sustainable and quality holiday options with innovative tourism offerings which our strategic plan will deliver.”

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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