Accor evolution continues
Organisational restructure a natural step in Group’s transformation
Further evolving its structure which it says is intended to capitalise on a transformation undertaken in recent years, Accor Group has announced its plans to consolidate its leadership positions, focus its efforts, strengthen its know-how, accelerate its growth and continue to improve its profitability.
A key component of the transformation will see the company leverage two divisions comprising separate and distinctive expertise with the aim of further strengthening the excellence of each of these business lines while improving their operational and financial performance, offering their owners and guests ever more relevant products and services, and attracting the best talents.
As such, from October 1, 2022, Accor will be structured around two dedicated divisions:
Economy, Midscale & Premium Division will comprise the Group’s brands ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman, covering 4,816 hotels worldwide and 948 new properties in development.
This division will incorporate leadership positions in Europe, Latin America, Asia-Pacific and the Middle East, and be structured around four regional headquarters based in Paris, Sao Paulo, Singapore and Shanghai.
Strategy will be focused on accelerating its development notably through franchises, the rejuvenation of its brands, and the industrialization of Accor’s operating model.
Luxury & Lifestyle Division will bring together Accor’s luxury brands as well as the Group’s lifestyle entity, Ennismore, and covering 488 hotels globally and 266 new properties in development.
This division will focus on Luxury and Lifestyle will be structured by brand around four pillars: Raffles & Orient Express, Fairmont, Sofitel & MGallery, and Ennismore.
Incorporating growth strategies and trajectories it says have been clearly defined and tailored to guest and owner expectations, Accor will offer its partners and investors a clear and transparent model for each of its business lines, a factor in creating value and ramping up the development of its brands and segments.
Accor Group Chairman and CEO, Sébastien Bazin, said changing the company’s organisational structure is a natural step in the transformation initiated several years ago.
This, he said, has turned Accor into an asset-light group, more agile and efficient, with a global profile and which has become a key player in Luxury and Lifestyle.
“By evolving from a generalist to a multi-specialist model, our aim is to further improve Accor’s appeal in the eyes of talents, owners, partners and investors,” he said.
“We capitalize on our leadership positions to accelerate our development, better focus talents and expertise, and improve our performance.”.
To support the implementation and ensure the roll-out of the new structure, Accor’s Board of Directors has confirmed its support to the Group’s leadership and unanimously decided to propose the renewal of Mr Bazin as Chairman and CEO at the next Annual General Meeting called to approve the 2022 financial statements.
Thanking the Board of Directors for its renewed trust, Mr Basin said he and will pursue his mission serving the Group and its stakeholders with “determination and enthusiasm.”
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Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
