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Novotel Devonport on track for Q4 opening

New property seen as significant contributor for regional tourism investment

With construction of the Novotel Devonport in north-west Tasmania nearing completion, Accor and its Singapore-based partner, Fragrance Group Limited have announced the new property will open in Q4 of this year.

Features of the 187-room property, which overlooks Mersey River close to The Spirit of Tasmania terminal, will include a restaurant and bar, 24-hour room service and fitness centre, and a meeting room for up to 20 delegates.

The hotel’s spacious, well-appointed accommodation options will include standard, superior and deluxe guestrooms, along with a selection of executive suites.

Novotel Devonport Guest Room

The new Novotel is expected to make a popular attraction in the city historically has been undersupplied with quality accommodation offerings despite being a major gateway for tourism and trade. 

 Announcing the news, Accor Pacific CEO, Sarah Derry, said her organisation was thrilled to partner with Fragrance Group to open Novotel Devonport.

“The presence of this popular international brand will expose Devonport and the greater northern Tasmania region to a broader market and contribute to the region’s ability to attract major conferences, events and groups,” she said.

“Novotel recently celebrated its 30th anniversary in Australia and, during this time, has established a commanding position in the four-star hotel segment.

“Novotel Devonport’s offering will be tailored to suit smart, successful business and leisure travellers who value great guest service and leading design.”

Fragrance Group CEO, James Koh, said his company was excited to further develop our partnership with Accor and deliver Novotel Devonport, which will be an elevated addition to north Tasmania’s tourism offering.

“The city of Devonport is on the precipice of a significant tourism boom, with additional major infrastructure works underway to further enhance the destination,” he said.

“Novotel Devonport is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide a great culinary experience for guests and the local community.”

Novotel Devonport is the fifth hotel that Mr. Koh has partnered with Accor on in Australia, following the success of Mövenpick Hotel Hobart, Mövenpick Hotel Melbourne on Spencer, Novotel Perth Murray Street, and ibis Styles Hobart.

The Lyons Architecture-designed hotel was conceptualised to act as an iconic horizontal land bridge, visually connecting the Mersey River to the city of Devonport. The hotel seemingly floats above its parkland setting as a striking elevated structure propped on sculptural columns.

For visitors arriving into Devonport on the Spirit of Tasmania, Novotel Devonport will act as a marker of the city as the head of the river is approached, sitting in concert with the paranaple convention centre and waterfront parkland as a new gateway to Devonport.

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