New Zealand

Tourism revival can fend off recession

Full border reopening creating “palpable air of optimism” as recruitment goes into overdrive

With New Zealand’s borders now fully open to visitors from anywhere in the world, Tourism Industry Aotearoa (TIA) is confident with the right people in place, the tourism revival can play a key role in fending off the country’s recession.

Referencing a recent TIA survey, Chief Executive, Rebecca Ingram said 75 percent of tourism businesses are currently recruiting, and 58 percent of roles on offer are full time positions. 

“This bodes well for a strong start if we can get the right people in the right place in the right roles – and we are working hard to find them,” Ms Ingram said.

The survey found that 70 percent of the survey respondents are paying at least the Living Wage, with 63 percent offering flexible working arrangements, 33 percent offering free meals, and 22 percent providing staff with accommodation.

A wide range of other benefits is on offer across more than 30 different roles in the industry from bike mechanics to marketing and sales roles, operations managers and sea kayak guides.    

“It’s a fantastic time to be joining tourism. There is a palpable air of optimism across the industry,” Ms Ingram said.

“The full reopening of our borders will be momentous for Aotearoa New Zealand and it is exciting to reach this stage.

“This summer will enable much of the tourism industry to get back into the black and return to what they do best – sharing their passion for New Zealand with those who seek out experiences that are good for the soul and positive for New Zealand.

“It will also mean the tourism industry is helping to fend off a New Zealand recession.”

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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