Just what the doctor ordered for Sofitel Sydney
Dr Schwartz prescribes a multi-million dollar holistic bleisure spa experience to revive post pandemic ailing health
Anticipating what he describes as “tapping into the rising market for luxury city vacations and bleisure stays”, Dr Jerry Schwartz has announced his plans to develop a new multi-million dollar wellness spa at his Sofitel Sydney Darling Harbour property.
To this end, the luxurious Sofitel Spa urban retreat will deliver a holistic and totally indulgent revitalisation experience targeting the body, mind and soul when it opens in January 2023.
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“Corporate travel remains subdued, as does international inbound, but we anticipate that domestic travel for leisure and events will continue to grow strongly, and the new spa will make the Sofitel a prime destination in its own right,” Dr Schwartz said.
The new spa will be set on two levels overlooking Darling Harbour, and will offer a multi-layered wellness experience that embraces the values of care, rest, nourishment and movement with all of its treatments aligning with the seasons.
Boasting seven spacious treatment rooms including two suites beautifully designed by award-winning design firm, Pike Withers, guests can expect a serene and soulful space with a calming palette of soft timbers, sandstone and marble finishes, and Australian made furnishings.
An infrared sauna, relaxation deck and meditation zone will also form part of the Sofitel Spa journey.
According to Cecilia Ferreyra, launch Director of Spa & Wellness, Sofitel Spa will embrace the global shift in what it means to take care of oneself.
“Our aim is to create bespoke journeys for each of our guests which means all treatments are tailor-made, so guests walk out feeling the full benefits of being in our care. We’re also embracing the seasons by introducing unique sensory elements across the Spa that honour the natural rhythm of our bodies,” she said.
According to Sofitel Sydney Darling Harbour’s General Manager, Greg Brady wellness continues to be the ‘new’ luxury which is why the hotel has incorporated wellbeing across all of Sofitel Sydney Darling Harbour’s touchpoints.
“We recognise the need for a hotel such as ours to have a complete wellness offering, particularly post pandemic and at a time when people are much more attuned to keeping well,” Mr Brady said.
“Not only has travel changed as a result of the global pandemic but so too have the expectations of our customers. Offering a 360-degree experience that includes consideration around mind, body and soul is the future of hospitality and our goal is to be a leader in wellness travel in Sydney,” said Greg.
With the aim of redefining wellbeing, Sofitel Spa will offer customised treatments and experiences that balance French indulgence with Australian authenticity.
While traditional treatments such as massages, facials, body wraps and exfoliations will be available, the Spa’s signature will be half-day wellness journeys that combine the elements of Movement (exercise), Nourishment (healthy cuisine), Care (treatments) and Rest (introspection) to provide a tailored holistic sojourn.
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
