Holiday park growth for purpose
Reflections Holiday Parks reinvestment plan sets sights on generating $1.3 billion in cumulative economic value for NSW by FY2030
Reflections Holiday Parks across the NSW North Coast are set to grow visitor spending in the region with the inclusion of $13.3 million this financial year as the organisation readies new accommodation inventory in time for this summer and beyond.
The parks on the North Coast currently welcome more than 1.5 million visitors each year contributing around $51.2 million to the region’s economy.
Our latest AccomNews print issue is available now! Read it HERE.
New accommodation options ready in coming months, include premium and luxury cabins, tiny homes and glamping opportunities, will help meet increased demand for high quality, sustainable holiday accommodation while generating a further $1 million in visitor spending.
These include:
- Premium eco-cabin precinct at Jimmys Beach including nine cabins, two glamping tents a luxury saltwater pool, and high-speed wifi for entertainment and work.
- Four tiny homes with water views at Moonee Beach.
- New glamping and accommodation precinct at Lennox Head including four glamping tents and two bell tents in a lush bush setting.
- New cabin precinct of five tiny homes at Byron Bay in a beachside setting.
- Six riverside tiny homes at Ferry Reserve in Brunswick Heads.
The increased accommodation drive for the North Coast will continue into 2023 with Massy Greene in Brunswick Heads to receive a new luxury cabin precinct ready for guests in March.
Further plans in coming years will also see Reflections Holiday Parks at Hawks Nest and Forster Beach undergo major transformations with new cabins, upgraded premium powered camping sites and other new amenities including a pool and camp kitchen to significantly improve the guest experience.
The ongoing improvements plans have been supported by $28 million in loan funding from the NSW Government.
Reflections Holiday Parks CEO, Nick Baker said the organisation has its sights set on generating $1.3 billion in cumulative economic value for NSW by FY2030 while reinvesting profits back into the park lands, assets and communities.
“There are incredibly exciting times for the group with Reflections Parks focussed on growth with a purpose,” he said.
“As the largest holiday park group in the State, we see ourselves as the recreation centre for rural and regional communities,” Mr Baker said.
“Our $2 million Urunga cabin precinct completed in July 2022 and new cabins at Scotts Head now ready for guests this month will see a growth in visitor spending throughout the Bellingen, Nambucca and Coffs Harbour communities.
“Our Far North Coast regions will also benefit from an increase in tourist spending once our new accommodation goes online between September to November.
“Our parks bring value to regional tourism and communities and our park developments aim to boost regional economies.
“Every dollar spent at our parks equates to about $1.53 in tourist spending in the local economy, supporting NSW businesses.”
Reflections, he said is the only accommodation provider which manages holiday parks and community reserves for the people of NSW.
“Our purpose is what makes us impactful and relevant, and our park improvements increase connections with communities.
“There was never a better time than now to Live More, Feel More, and Connect More. We can’t wait for people to get out and experience new adventures at our parks and explore the very best regional NSW has to offer.
“Our nature escapes refresh the mind, body and soul and we will continue our path of growth with a purpose for the benefit of guests and regional communities.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
