Quest charges into 2023
The newest Quest franchising family member says her respect for the service apartment operator only grew during the pandemic
As Australians continue rediscovering their own backyard post-COVID, the newest member of the Quest franchising family says her respect for Australia’s largest serviced apartment operator only grew during the pandemic and she’s excited to be opening her new hotel in 2023 as the thirty-four-year-old brand celebrates a year of record success.
Franchise Business Owner of Quest Watergardens, Gazal Kamali, first looked into joining the brand ten years ago.
“At that stage, I wanted to go into something smaller first to dip my toes into business ownership so I purchased a battery franchise,” said Gazal. “But after watching how resilient the Quest businesses and brand were over the last two years, and how they adapted to changing guest needs, I reached out and explored the opportunity to join.”
“Quest is a business built on customer service, and that demand will always be there. As a Quest business owner, I’m creative in getting to the heart of what my guests need and connecting them with the experiences they’ll enjoy in my local community.”
“I’m excited about getting started because I know from speaking with fellow Quest business owners that being a hotelier is all about heart; we’re people who love looking after people. They’re my friends and part of my support network, I’ve never felt like there’s a barrier between franchisor and franchisee with Quest.”
Quest finished 2022 on a high with wins at the November HM Awards for Hotel and Accommodation Excellence, winning best Marketing Campaign for ‘As Local As You Like It’ and MD David Mansfield named Australasian Hotelier of the Year.
These accolades add to Quest’s already impressive recognition throughout the pandemic. The Franchise Council of Australia presented Quest with the Social Responsibility Award and the Excellence in Marketing Award for 2022, while Quest received Most Outstanding Industry Support: Accommodation from the Australian Federation of Travel Agents and Agile Travel Partner of the Year from BTTB.
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The award-winning Quest model also received Accreditation as a Preferred Franchise system with National Australia Bank Limited (NAB), unlocking tailored support to fast-track and streamline the process of accessing finance for business owners.
With 4 new apartment hotels set to open in 2023 and 3 in 2024, the impressive growth pipeline is being driven by growing demand for larger rooms and longer stays after so much time in isolation.
Rising CBD room prices are shaping the trend towards choosing rooms outside city centres – particularly for longer stays. Quest is tapping into this trend with conveniently located suburban properties like Quest Woolooware Bay in Sydney and Quest Truganina in Melbourne, which provide guests with comfortable accommodation in growing commercial, transport and events hubs.
“Quest Watergardens meets the needs of wedding and convention centre guests as there’s just not enough accommodation in Melbourne’s north-western suburbs for the demand given we’re closer to the airport than the CBD,” said Gazal. “I can’t wait to help my new guests stay as local as they like it at Quest Watergardens.”
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