A.H. Beard: The Aussie icon championing sleep wellness worldwide as it marks 125 Years
The brand has announced ambitious expansion plans as it celebrates 125 years of artistry and craftsmanship the
From a humble start over a century ago, A.H. Beard, Australia’s family-owned, trailblazing bed maker, is scaling new heights globally, guided by a mission to elevate sleep wellness around the world.
Celebrating 125 years of artistry and craftsmanship, the brand has announced ambitious expansion plans, targeting Europe, the UK, and further growth in Asia next year—taking its ‘Premium Sleep’ ethos to international markets at a time when sleep quality is a crucial wellness concern worldwide.
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With nearly half of Australians reporting insufficient sleep, according to the Sleep Health Foundation, A.H. Beard has become a voice for sleep health, championing the importance of restful slumber through its innovative products and dedicated Sleep Wellness Centre.
Known for its artful blend of traditional techniques and cutting-edge sleep technology, the company has redefined quality sleep with its handcrafted beds, sleep tracking technology, and an upcoming luxury line destined for the global market.
This new collection, set to launch next year, will feature the finest materials and industry-leading innovations for an elevated sleep experience.
Chairman Garry Beard emphasised the brand’s dedication to quality, stating, “Our commitment to craftsmanship has only deepened as we’ve expanded, with seven facilities in Australia and a new production factory in Christchurch, New Zealand, set to serve our growing demand. We are proud to lead the way in sleep wellness both locally and globally.”
Currently, A.H. Beard’s reach spans China, the US, Brazil, and more than 2000 retailers across the Pacific and Asia, but the journey isn’t over. Director Allyn Beard reflected on this legacy, saying, “Celebrating 125 years is just the beginning. As we look to new markets, we’re honouring our roots and traditions while introducing our Sleep Wellness philosophy to the world. Here’s to a future filled with better sleep for all, driven by Australian-made innovation.”
From supplying six mattresses a week to transforming the lives of over 7 million satisfied customers, A.H. Beard’s growth is a testament to the brand’s dedication to enhancing lives through premium sleep. As the company looks ahead to a new century of wellness, their expanding partnerships and commitment to sustainability remain unwavering, reflecting values that have been passed down for five generations.
About A.H. Beard
Founded in 1899 and still proudly Australian-made, A.H. Beard has grown from a small workshop to a premier name in bedding, dedicated to sleep solutions across the spectrum—from adjustable bases to comprehensive sleep wellness education. Their partnerships with organisations like the Australian Institute of Sport and Soft Landing Mattress Recycling underscore a commitment to both quality and community. After 125 years, A.H. Beard stands as a leader in premium sleep, crafting solutions for customers worldwide while honouring a legacy
In 2024, A.H. Beard was recognised in the Canstar Blue Most Satisfied Customer Award.
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Mandy has over two decades of experience in accommodation and tourism industry writing, and she is also an accomplished editor and publisher. As co-Director of Multimedia Pty Ltd, a trusted B2B content provider for the accommodation and education sectors in Australia and New Zealand, she oversees high-quality print and digital content across notable publications, including AccomNews, Resort News, and School News, along with the property listing platform AccomProperties. Mandy’s contributions have been recognised with the Female Leader Award at the Best of Tourism 2023 and the ARAMA Life Member Award in 2024.