Akiaki full ten learning modules now live!
Online education programme developed in response to calls from tourism operators to help build their business capability, particularly around sustainability
Akiaki’s tenth course has gone live, rounding out the first set of courses to help upskill tourism businesses.
Launched in May 2024, the online education programme was developed in response to calls from tourism operators to continue to build their business capability, particularly around sustainability. To date 451 learners from 177 tourism organisations have registered for Akiaki – Advancing Tourism.
“We purposefully designed the course and modules to ensure they were easy for tourism businesses to complete. It is great to see such fantastic uptake as we get close to celebrating the first anniversary of the course being live,” says Rebecca Ingram, TIA Chief Executive.
The tenth course – E Whano, e Whanake: Empowerment through Culture and Identity – rounds out the set, giving a deeper understanding to Māori identity, values and culture and how all New Zealand tourism businesses can implement best practices for culturally enriched and responsible tourism.
Ms Ingram says that this directly supports the fourth Action in the industry’s strategy Tourism 2050 – ‘Embrace Te Whakarae Māori’. “The course gives operators actionable tools to enhance the visitor experience – building on and deepening the unique role of Māori values within tourism as a key differentiator for Aotearoa New Zealand.”
The course was developed together with the team at Manawa Māori and supported by some wonderful case studies including Te Pā Tū, Rotorua Rafting and the All Blacks Experience.
“We are immensely proud of the Akiaki programme and look forward to continuing to work with our members and operators to build on these tools into the future,” says Ms Ingram.
For more information visit Akiaki – Advancing Tourism.
