Boutique charm meets country hospitality: Willow Tree Inn hits the market
Lovingly restored in 2011, the Inn presents a sophisticated yet rustic charm, attracting both locals and highway travellers alike
A rare opportunity has emerged for hospitality investors with the listing of the Willow Tree Inn, a premium boutique hotel nestled in the heart of regional New South Wales. Brought to market by JLL Hotels & Hospitality Group, this character-filled property offers a compelling blend of high-quality accommodation, award-winning dining, and strong trading performance.
Positioned on a generous 4,930sqm landholding in the village of Willow Tree, the freehold going concern of the Willow Tree Inn is being offered for sale via Expressions of Interest, closing Wednesday 30 April 2025 at midday (unless sold prior).
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Lovingly restored in 2011, the Inn presents a sophisticated yet rustic charm, attracting both locals and highway travellers alike. The centrepiece of the venue is the celebrated Graze restaurant, a two-time NSW AHA Awards for Excellence winner for Best Steak Venue and Best Country Restaurant.
Adding to the property’s appeal is its boutique accommodation offering—16 tastefully appointed rooms that deliver high-margin income and elevate the overall guest experience. This accommodation trade has become a cornerstone of the Inn’s diversified business model, which also includes food, beverage and gaming revenue streams. Weekly turnover consistently exceeds $50,000 ex GST.
“Willow Tree Inn is a true gem in the regional pub landscape,” said selling agent Edward Browne. “It is rare to find a country asset that combines such a rich array of features – from its superior boutique accommodation and award-winning restaurant to its substantial landholding and trading performance.”
Located along the scenic New England Highway, roughly four hours from Sydney and seven from Brisbane, the venue benefits from strong passing traffic and growing destination appeal. Additional features include three valuable gaming machine entitlements, multiple bar and function spaces, and the potential for further expansion in events and accommodation.
With its established reputation, unique charm, and diversified income, the Willow Tree Inn presents an exceptional investment for buyers seeking a boutique hospitality venture in regional Australia.
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