Reflections Holidays boosts regional tourism in NSW by $135M in FY2025

Reflections Holidays, the largest holiday park group in New South Wales, has increased the economic benefit it generates to regional NSW by 7.1 percent year-on-year to $135 million in FY25, while expanding its portfolio and deepening its commitment to environmental protection.

Reflections is a Category 1 Crown land manager, unique in its industry for reinvesting profits back into the 40 holiday parks it manages and the 47 community reserves it cares for across coastal and country NSW.

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In its annual Year in Review released today, Reflections’ FY25 highlights included:

• Economic benefit to NSW: $135 million, up 7.1 percent from FY24’s $126 million
• Capital investment: $22 million across its parks, including 30 new roofed accommodation options
• Visitor numbers: 2.1 million guests across 40 holiday parks
• Community contribution: $5.8 million to the Crown Reserve Improvement Fund and Crown reserve maintenance
• Environmental commitment: $1.1 million pledged over 10 years to the Department of Primary Industries and Regional Development to help protect endangered native fish
• Portfolio growth: Tumut River Holiday Park welcomed into the network

Minister for Lands and Property, Jobs and Tourism Steve Kamper congratulated Reflections on its annual results and its important role as a Crown land manager.

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“Our Crown land estate is one of NSW’s greatest assets and Reflections Holidays is successfully showcasing it to the world while supporting regional tourism, jobs and local economies,” Mr Kamper said.

“From pristine coastal parks to scenic inland reserves, these destinations are sustainably managed to provide affordable, nature-based holidays with profits reinvested back into Crown reserves for community benefit.”

Reflections CEO Nick Baker said FY25 was a year of consolidation following significant investment in capital works in 2024, with strong results achieved despite challenges including Tropical Cyclone Alfred and ongoing cost-of-living pressures.

“This is a strong team effort by every member of our organisation and we continue to focus on our Quadruple Bottom Line, measuring our success not just by our financial results, but also those achieved at a cultural, social and environmental level,” Mr Baker said.

“Reflections parks are so much more than your average holiday parks – they are located in some of the most beautiful parts of NSW, drawing local and international visitors, and they are important meeting points for communities, often serving as the post office or general store.

He added that Reflections park teams continue to play an active role in supporting their local communities.

“They work with local environmental and community groups to protect nature reserves where families and community groups gather; they sponsor and support local sports groups to ensure their ongoing livelihoods; and they fundraise for and support community causes.”

Mr Baker said Reflections would continue to reimagine camping through new accommodation offerings and its boutique Wilderluxe brand, while remaining committed to its core camping market and affordable family travel.

“It is a privilege for our organisation to not only offer the best holiday destinations in NSW from coast to country, but also to work with community groups to care for so many pockets of beautiful community reserves across the State.”