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Marketing
The importance of increasing digitization in hospitality
As hotels become more comfortable with AI-driven technologies to automate personalization, the benefits accrue more readily to the bottom line
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News
The importance of clean guest data
Opinion: Clean data is good data, here is a step-by-step process for cleaning up your database from Cendyn
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Industry
The brave new world of booking direct
As the OTAs' share of bookings grew, they were able to charge higher commissions, meaning less revenue for the hotels…
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Supplier News
How privacy protection is changing email marketing
Email marketing: Changes to privacy protection
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Developments
Accom: What you need to know about Facebook, Instagram and WhatsApp
The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels…
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News
Converting guests to loyal brand advocates
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have…
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News
Centralising your data to enable personalised marketing
Hotels have an amazing collection of data, which when stitched together, forms a digital trail of all the interactions which…
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