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Saturday, March 25, 2017
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SiteMinder

SiteMinder
SiteMinder is a cloud platform that serves hotels of all sizes with solutions for independents and groups alike, wherever they are in the world. It is present in more than 160 countries and is owned and operated by Online Ventures Pty Ltd.

3 quick wins to get your guests to commit to a hotel reservation

There’s nothing more frustrating for a hotel than when all their great marketing work pays off and huge traffic flows to their website, only to see a minimal increase in bookings. Driving as much traffic as possible is certainly important, but the harsh reality is most visitors abandon their booking. The general industry conversion rate on travel and hospitality websites …

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6 ways to improve your hotel website load time

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. Visitors to your page will be expecting a fast and seamless user experience. It doesn’t matter how amazing your website is too look at, if it takes too long to load no one will ever see it. This is especially relevant on mobile …

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Why it’s important to let your destination shape hotel culture

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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What benefits and features should you look for in a website editor?

For your guests, your website offers a first glimpse into your property. It’s where they will go not only to learn more about your rates and availability, but also to peek at your guestrooms, discover your amenities and learn about the fantastic packages that you offer in order to enhance their travel experience. Unfortunately, for many hoteliers, web design is not an …

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How to use hotel digital marketing techniques to leverage the Chinese market

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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How will Facebook’s newest features affect your hotel?

The power and progression of social media knows no bounds and Facebook shows no signs of slowing down. The back end of 2016 saw the social media giant introduce two new apps to upgrade popular features on their platform. The first was ‘Events’ and the other was ‘Recommendations’. Both are designed to make it even easier for users to plan and perform …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

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