Dean Elphick

Dean Elphick is an editor, copywriter, and published creative writer. Covering hotel management topics such as technology and digital marketing, he produces content at SiteMinder with one aim in mind - to help hoteliers run their businesses better.

News

Dean ElphickSunday, July 2, 2017
0 358

Is Google becoming the biggest metasearch site in travel?

Google has always been a giant of the search world, but now it seems the behemoth is expanding even further…
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News

Dean ElphickSunday, July 2, 2017
0 353

How to price your hotel rooms

In the modern and dynamic environment of today's hotel industry, even the most seasoned professionals can be challenged to meet…
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Industry

Dean ElphickThursday, June 22, 2017
0 390

5 ways to attract international guests

International travel is now fully-fledged. Anyone can travel anywhere, anytime they like.
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Industry

Dean ElphickWednesday, June 21, 2017
0 372

What should hoteliers know about virtual reality?

To discover more about virtual technology and the ways hotels can, and are, using it to improve their business results,…
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Industry

Dean ElphickThursday, June 15, 2017
0 364

How well does Airbnb manage guest reviews?

Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable.
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News

Dean ElphickWednesday, June 14, 2017
0 437

Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of…
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News

Dean ElphickThursday, June 8, 2017
0 410

Effectively optimising your hotel’s OTA profile

It’s common knowledge that hotels are at a disadvantage if they aren’t engaging online travel agents to boost their distribution…
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Industry

Dean ElphickWednesday, May 31, 2017
0 338

Why loyalty programs are vital for your hotel’s online reputation

There are very few factors that are more important today than the online reputation of your hotel. Without an established…
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Industry

Dean ElphickTuesday, May 9, 2017
0 402

How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news…
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Industry

Dean ElphickWednesday, April 26, 2017
0 1,988

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a market that can be available to hotels all year-round. Unlike leisure, business travel rarely has an…
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