Sunday, June 25, 2017
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Dean Elphick

Dean Elphick
Dean Elphick is an editor, copywriter, and published creative writer. Covering hotel management topics such as technology and digital marketing, he produces content at SiteMinder with one aim in mind - to help hoteliers run their businesses better.

Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

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How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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Managing your hotel’s budget: ‘generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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