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Sunday, April 30, 2017
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Dean Elphick

Dean Elphick
Dean Elphick is an editor, copywriter, and published creative writer. Covering hotel management topics such as technology and digital marketing, he produces content at SiteMinder with one aim in mind - to help hoteliers run their businesses better.

Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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Managing your hotel’s budget: ‘generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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Why you should dig deep and analyse the way guests search online

Traveller search and booking behaviour can encompass a huge amount of variables at times, and hotels need to dig deep into analysis to ensure they’re targeting their markets properly. Because the path to purchase is often long and diverse, it can be hard for hotels to pin down one area they need to focus on. The amount of factors that …

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3 quick wins to get your guests to commit to a hotel reservation

There’s nothing more frustrating for a hotel than when all their great marketing work pays off and huge traffic flows to their website, only to see a minimal increase in bookings. Driving as much traffic as possible is certainly important, but the harsh reality is most visitors abandon their booking. The general industry conversion rate on travel and hospitality websites …

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6 ways to improve your hotel website load time

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. Visitors to your page will be expecting a fast and seamless user experience. It doesn’t matter how amazing your website is too look at, if it takes too long to load no one will ever see it. This is especially relevant on mobile …

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Why it’s important to let your destination shape hotel culture

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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What benefits and features should you look for in a website editor?

For your guests, your website offers a first glimpse into your property. It’s where they will go not only to learn more about your rates and availability, but also to peek at your guestrooms, discover your amenities and learn about the fantastic packages that you offer in order to enhance their travel experience. Unfortunately, for many hoteliers, web design is not an …

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