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Industry
Direct bookings present the biggest challenge for hotels of all sizes
Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything…
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Industry
Managing your hotel’s budget: ‘generating revenue’ ranked the top spend area for hoteliers
A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter…
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Industry
8 important search changes hotels should be aware of…
With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for…
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Industry
Why you should dig deep and analyse the way guests search online
Traveller search and booking behaviour can encompass a huge amount of variables at times, and hotels need to dig deep…
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Industry
3 quick wins to get your guests to commit to a hotel reservation
There’s nothing more frustrating for a hotel than when all their great marketing work pays off and huge traffic flows…
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Industry
7 great examples of hotels getting it right on Instagram
A hotel Instagram account has the potential to be more effective than all the other social media platforms combined.
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Industry
6 ways to improve your hotel website load time
The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. Visitors to your…
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Industry
Why it’s important to let your destination shape hotel culture
Building your hotel culture to reflect that of the local community may go a long way to securing your property…
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Industry
What benefits and features should you look for in a website editor?
For your guests, your website offers a first glimpse into your property. It’s where they will go not only to…
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Industry
How to use hotel digital marketing techniques to leverage the Chinese market
In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise…
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