RMS’ new strategic partnership with Cable Beach Club Resort

Cable Beach Club Resort & Spa, a luxury resort located in the heart of Broome’s famous Cable Beach, has announced a strategic partnership with RMS Cloud, a global leader in cloud-based hospitality software solutions.

The partnership with RMS Cloud has enabled Cable Beach Club to streamline its operations and deliver guest experiences in one unified system that aligns with the resort’s luxurious reputation. The resort’s high turnover of guests requires a system that can handle large volumes and provide real-time updates to staff on reservations and occupancy. With Cable Beach Club switching to cloud technology, they can now access centralised data, communications and finances across any device, changing their operations to a fully digital strategy.

The partnership with RMS Cloud has been a game-changer for us,” says Adrian Beckett, Executive Assistant Manager of Cable Beach Club Resort & Spa. “Their cloud-based technology allows us to assess everything in one place and from any device, making it easier to manage our 235 rooms and cater to guests arriving in large numbers on cruise ships, airlines and coaches whilst managing peak season turnover.”

The resort welcomes over 10,000 guests yearly, and one of its most significant challenges is managing the cyclone season’s stringent safety procedures. The previous system’s limited communication tools and lack of transparency across data made it difficult for Cable Beach Club to quickly evacuate guests to safety or communicate important procedures to guests and staff in real-time. However, with the recent cyclone, Ilsa, the resort had proven results that eased anxiety of guests and staff with the adoption of RMS Cloud technology.

“The recent cyclone Ilsa was a real test of our communication systems, and we were impressed with how RMS’ technology helped us to keep our guests and staff safe. We can now confidently communicate with guests no matter the volume and take a step forward in our mission to deliver memorable guest experiences,” said Beckett.

By adopting RMS Cloud’s advanced communication technology, Cable Beach Club can communicate with guests in real-time, keeping them informed of the resort’s 5 stage safety procedures and protocols during the event of a cyclone. The resort implemented direct triggered correspondence via SMS messaging technology, emails, and custom-built RMS Form Letters, enabling instant communication and mitigating the fears of guests’, providing a unified emergency solution.

“We are committed to helping our clients improve their guest experiences no matter the challenge,” said Stephen Martin, Chief Sales Officer at RMS Cloud. “We’re delighted to partner with Cable Beach Club and look forward to helping them implement new operational initiatives and deliver memorable guest experiences.”