Tourism Report

Victoria’s Ski Ambassadors

Minister for tourism and major events Louise Asher has announced that Victoria’s alpine industry has been recognised at the national level with the appointment of two of the state’s world ski champions as Snow Australia’s ski industry ambassadors.

“I am delighted to announce that Snow Australia’s official national ambassadors are Victoria’s own world champion snowboarder Alex ‘Chumpy’ Pullin and slopestyle skier Anna Segal, and 16-year-old Victorian and Winter Olympian mogul skier Brittney Cox is an honorary junior ambassador,” Ms Asher said.

The Snow Australia national campaign targets people who have never been on a snow holiday before encouraging them to Discover Our Winter in Australian snow resorts. The snow ambassadors are part of the campaign that will co-operatively market skiing and snowboarding, and promote the snowfields as a viable holiday destination for Australians.

“This innovative approach is necessary in order to grow visitation, sales and market share for our Victorian snowfields,” Ms Asher said.

The Victorian coalition government through Tourism Victoria, has contributed $250,000 to the campaign through the Board for Alpine Resorts Tourism in partnership with the Alpine Resort Management Boards. These funds were matched by Snow Australia partners Tourism Australia, Tourism NSW and the Australian Ski Areas Association.

“Victoria offers some of the best winter village experiences in the country. With record snow falls predicted this year, I encourage everyone this ski season to get out and experience Victoria’s snowfields. Whether it be Falls Creek, Lake Mountain, Mount Baw Baw, Mount Buller, Mount Stirling or Mount Hotham, Victorian resorts have something for the whole family, from skiing, tobogganing or snow play,” Ms Asher said.

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