Wyndham Focuses on Direct Business
Wyndham Hotel Group, at its second global conference in Las Vegas, has announced several new initiatives designed to drive more direct business to hotels: WynReview and MyRequest, new online management tools, as well as new mobile websites for its hotel brands.
The WynReview resource will be provided free to franchisees and will help them manage consumer reviews not only on TripAdvisor but across major online travel agency sites. WynReview will help property owners and managers better understand and measure the social feedback that exists about their properties and enable them to benchmark their hotels against their competitors.
MyRequest is a new self-serve tool that allows properties to more effectively manage rates, inventory and content, allowing hotels to take advantage of more opportunities and ensuring rates, inventory and content flow through to the right distribution channels.
“Our responsibility to owners is to help them sell their hotel rooms at the right time and to the right customer,” said Eric Danziger, Wyndham president and chief executive officer. “By providing tools such as WynReview and MyRequest, we are helping them to position their hotels so that consumers want to stay with them.”
Wyndham also announced the launch of mobile sites that will help to capture more same-day bookings while providing easy-to-use mobile interfaces to consumers. Each mobile site is built specifically for smart phone devices and designed to complement the unique look and feel of each brand while requiring less clicks. The sites will feature TripAdvisor ratings and an express book feature to be launched in May.
In the next few months, Wyndham will introduce free mobile apps for some Wyndham Hotels and Resorts that will be available on both Android and Apple operating systems. Mobile apps for the remaining brands in Wyndham Hotel Group’s portfolio as well as tablet apps will be released throughout the year.
“Consumers booked close to $3 billion in travel from their mobile devices last year. That’s why we developed mobile solutions that complement the brand experience, engage our consumers and drive direct bookings.”
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