Adelaide to Get First Internationally Branded Hotel

Accor will launch its pioneering economy hotel brand, Ibis, in Adelaide following the signing of an agreement with hotel developer and investor, Hines Property, who will develop a new hotel in the heart of the Adelaide CBD.

The $65 million hotel development, that received planning approval in March this year, will be located in a prime location on Grenfell St which houses many of the major corporate institutions and also enjoys immediate access to the shopping precinct of Rundle Mall and leisure based attractions in the city. The new hotel will reach 17 levels into the Adelaide skyline with panoramic views over Hindmarsh Square and to the Adelaide Hills.

Timing of the development will coincide with the opening of the expanded Adelaide Convention Centre and redevelopment of Adelaide Oval with construction planned to commence later this year with a scheduled opening early in 2014.

With 307 guest rooms, Ibis Adelaide will be the largest Ibis Hotel in Australia and will be a major boost for Adelaide’s tourism sector which is dominated by four and five star hotels. The hotel will also be the first purpose-built economy hotel in the CBD for over two decades and the first internationally branded hotel of its type to open its doors in Adelaide.

The Ibis Adelaide will join a network of Ibis Hotels across every other mainland state capital in Australia and will join a network of over 900 Ibis hotels worldwide. The announcement of the new Ibis in Adelaide follows Accor’s decision earlier this year to give its Ibis brand “megabrand” status, creating three tiers for the brand – Ibis Budget, Ibis Hotels and Ibis Styles.

The Ibis brand is the biggest economy hotel brand in the world, with Ibis Adelaide joining a global network that includes cities like London, Paris, Berlin, Rome, Dubai, Bangkok, Shanghai, Singapore, Hong Kong, Jakarta and Auckland.

“This will be a key development for Adelaide,” said chief operating officer Accor Pacific, Simon McGrath.

“The economy hotel sector is the fastest growing market in global travel, and is set to grow even faster with the rapid expansion of low-cost carriers. Many other hotel groups have talked about developing economy hotels in Australia but only Accor has delivered the product. We expect to announce another major new Ibis project later in the year.”

Hines Property is no stranger to hotel development having recently completed the award winning $100 million Crowne Plaza Adelaide hotel. The company has also developed numerous other apartment projects and hotel projects in Adelaide.

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