Flip.to Integrates With Pelican Hotel Booking Engine
Flip.to, the new online platform that is “revolutionising hospitality social media marketing by turning hotel guests into brand advocates”, announces a deep integration with Pelican Hotel Solutions, a booking engine in wide use by independent hotels and chains throughout Asia/Pacific.
“This partnership with Flip.to enables us to offer a truly exclusive and cutting-edge feature to our hotel clients, giving them two solutions—a booking engine and a social media marketing solution—from a single system,” says Hartono Liman, managing director of Asia Pacific for Pelican Hotel Solutions.
Most consumers “inherently trust the opinion of friends, relatives and colleagues” in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming guests into a huge, enthusiastic and trusted marketing force. Each guest has well over 100 social connections on average, leading to brand advocates with a long reach that make strong brand connections, and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.
“By directly integrating with the Pelican booking engine and participating properties’ websites, Flip.to becomes a seamless and valuable part of the hotels’ unique branding and marketing initiatives,” says Ron Callari, VP of business development for Flip.to. “Users of Pelican’s outstanding online booking engine now have an even more complete solution for their e-commerce and customer relationship management needs.”
Traditional hotel marketing campaigns generate only about 2 to 3% return on engagement, but Flip.to’s platform typically shows ROE rates in the 15 to 25% range. Flip.to has shown that participating hotels have experienced a return on investment of least 10 times, and some properties have seen ROI as high as 66 times.
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