STR Global: Asia/Pacific hotel results for July 2012
Hotels in the Asia/Pacific region experienced mixed results in the three key performance metrics for July 2012 when reported in US dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy decreased 2.2% to 68.3%, its average daily rate ended the month virtually flat with a 0.2-% increase to US$136.06 and its revenue per available room was down 2.1% to US$92.86.
“Thailand and French Polynesia were the two out of 15 countries tracked on our Asia/Pacific Hotel Review that reported double-digit RevPAR increases for July 2012 compared to July last year”, said Elizabeth Randall Winkle, managing director at STR Global. “Thailand had its best July occupancy performance since 2006, with 67.8 % for July 2012, just beating its July 2006 performance of 67.1 %. Its ADR (THB3,062) for the month is still below its July 2008 peak of THB3,315. We have seen demand for hotel accommodation across the country increasing for the seven months this year (+10.3 %) resulting as well from the increase in international visitors, especially from China, as reported by the Tourism Authority of Thailand”.
“French Polynesia also reported its best July occupancy since July 2006 achieving 70.4 % for July 2012, beating the last peak of July 2007 (68.1 %). After the heavy occupancy declines seen in 2009 due to the global economic downturn, the islands had been reporting monthly occupancy and demand increases for the majority of months since 2010. A reduction in room inventory in the same period has helped to boost performances. Looking at the average room rate, July 2012 was its best performance of a July in the last six years”.
Performances of key countries in July 2012 (all monetary units in local currency)
| Country | Occupancy | % Change | ADR | % Change | RevPAR | % Change |
| Australia | 73.7% | -1.1% | AUD170.70 | +3.5% | AUD125.88 | +2.4% |
| China | 64.1% | -2.5% | CNY726.89 | +2.1% | CNY466.01 | -0.4% |
| India | 52.8% | -2.0% | INR5,511.92 | -2.4% | INR2,910.05 | -4.3% |
| Singapore | 88.4% | -2.8% | SGD289.94 | +2.8% | SGD256.45 | 0.0% |
*percentages are increases/decreases for July 2012 vs. July 2011
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