Why you need a mobile compatible website

Over 65 million people are searching online every day using their mobile phones and by 2013, more people will access the Internet by mobile phones than desktop computer.

Approximately 15% of visitors to your site right now are using a mobile device, smart phone, Ipad, etc.

Many of these visitors are technology savvy, time poor and want to book quickly! A website’s mobile traffic represents on average around 10% of all traffic but, from personal experience, I have seen mobile traffic double during holidays and high traffic times because people are using their phones as they travel. That’s 20% of your traffic, or one out of every five people visiting your site.

You might think ‘but four out of five people still visit us on a computer, so do we really need a mobile strategy?’ Remember it’s 20%. If you grew your annual revenue by 20% would that be a pretty big deal? I think we all can say yes. In Australia, over 54% of people are using their phones for searching the Internet.
So Is your website ‘mobile-ready’?

If it’s not mobile-ready, then good, cash-carrying, busy customers are passing you by and your competitors will gladly accept their business… unless you do something about it.
Here’s the answers to some FAQs:

“Why do mobile sites need to be different?”
Websites built for viewing on computer screens don’t present well on mobile phone screens, which are much smaller and slower to load. Mobile sites are specifically designed to be easy to read and navigate through on mobile phones.

“Will this replace my standard desktop website?”
No, your desktop site remains unchanged. When a visitor arrives at your site while on their mobile device, it automatically and seamlessly delivers them to your mobile friendly version….and they still have the option to return to your full website with just one click!

“How can my business be mobile-ready?”
Website specialists can build an image-enhancing easy-to-read mobile website and your business will automatically be available to millions of mobile users anywhere, anytime.

“Why is mobile web so important?”
Mobile phones outnumber PCs by four to one and this number is rising daily. Your customers are already looking for you on their mobile phones.

“You’ll be listed twice in the search engines!”
Having a mobile site provides another way for visitors to find you. Your business will be listed on the mobile-friendly search engines such as Google and Yahoo.

“Is a mobile site expensive?”
No, the volume of installations allows companies like ours to keep this service very affordable for almost any size business. And the ROI is usually very high.

“Why do I need a mobile website specialist?”
Most webmasters don’t know how to build effective mobile websites. Specialist companies with proven expertise gives them an edge in creating a simple-to-use and sales-ready mobile site… and they do it quickly!

Your mobile website will work on every mobile device – 100% guaranteed! Hopefully that answers some of the questions you may have around mobile sites.

Heatley Gilmore is the owner of Hotel and Resort Marketing Solutions and is fast becoming the industry benchmark for successful hotel, resort, and accommodation operators. HRMS clients benefit from guaranteed, cost-effective, done-for-you marketing systems that will fill beds with more guests and bank accounts with higher profits

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