The Byron Shire has formed a tourism umbrella group after months of consultation – the Visitor Industry Association Byron.
It is the first time there has been an overarching management body to look after all tourism interests in the shire
VIA Byron includes representatives from Northern Rivers Tourism, the local chambers of commerce, the Byron Shire Council, Byron and Brunswick visitor centres and the Ocean Shores Community Association.
Vice-president John Gudgeon said, “VIA Byron brings all parties to the table to have input into areas such as marketing, product development, destination planning, visitor servicing and IT/web services.”
The association will take up one of two new memberships for the Byron on the North Coast Destination Network – the new regional tourism body that represents the area from Tweed Heads to Port Stephens.
VIA Byron president Cameron Arnold said, “One of VIA Byron’s first tasks will be to plan how to spend State Government funding for a marketing campaign targeting international markets, friends and family, and event promotion.”
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