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Australians are stuck in a holiday rut

A survey by www.cheapflights.com.au has shown that nearly 83% of Australians are likely to holiday at the same destination more than once.

Value pricing, ease of access, safety, ease of getting around, great weather and visiting family are amongst the top reasons that visitors are attracted to the same destination.

While record numbers of Australians are heading overseas, the survey showed that it was domestic Australian locations that attracted the repeat holidaymaker, with just over 40% of the 1049 survey respondents saying they would recreate the same Australian holiday. 50% of repeat travellers fly the same airline as they always have and a quarter stay in the same hotel or resort – with close to 10% actually staying in the same room.

When they are at the destination, nearly 40% dine at the same restaurant and over 20% eat the same meal as their previous holiday. It’s a social occasion with more than 20% socialising with the same in-a-rut guests and more than 36% visiting the same tourist attractions.

Acting as tour-guide and showcasing their favourite destination prompted nearly a quarter of the cheapflights.com.au survey respondents to travel with new friends with close to 10% introducing the destination to a new spouse or partner. Europe was the most popular international destination for a repeat holiday while Italy topped the list as the most aspirational holiday in a new destination.

So what gets people out of their holiday rut and prompts them to stop visiting a destination? Cost of visiting was the top answer, notwithstanding that the second most popular ranked answer amongst holidaymakers was that nothing will ever stop them from revisiting their favourite holiday spot.

Psychologist Jane McCartney says that being in a rut is not unusual. “Most of us are creatures of habit so it is not unnatural for us to want to know what we are doing, when we are doing it and with whom.”

She said people who plan and have a clear structure have reduced stress, less uncertainty and lower levels of anxiety than those people who lack structure, organisation and control in their day-to-day lives.

“But repeating the same behaviour – even down to visiting the same resort, eating the same meal at the same restaurant and talking to the same waiter may be a little excessive,” says Dr McCartney.

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