Qantas has struck a $400,000 marketing deal with the Queensland government as it keeps true to its pledge to work with directly with states rather than with Tourism Australia.
A campaign will be rolled out over the next two months in collaboration with Tourism and Events Queensland. It will focus on attracting visitors to Brisbane, Gold Coast, Cairns and Townsville.
“Queensland has had another tough summer with the floods,” Qantas Domestic chief executive Lyell Strambi said. “However the message from this campaign is that these destinations are open for business.”
He added that Qantas was in talks with the state government over “further opportunities”.
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