Global guest review system in Australia
Lodging Interactive partners with Technology 4 Hotels to bring its coveted GRS to hotels across Australia and New Zealand
Regardless where in the world you own or operate an accommodation business, the challenge of maintaining control over the guest experience and the property or brand reputation is universal.
That’s why Lodging Interactive is taking its in-demand Guest Review System to Australia and New Zealand.
Through a distribution partnership agreement with Australian-based Technology 4 Hotels, travellers visiting the Oceania region will be able to post their comments and reviews about hotel stays directly on each properties’ website, removing online travel agents completely from the equation.
“You can’t be online today without reading something about the success hotels around the world are having with Lodging Interactive’s Guest Review System,” said Technology 4 Hotels founder and director Brendon Granger. “This product can easily be utilised in the Australian and New Zealand markets to solve a really big challenge — getting out from under the thumb of the OTAs and companies like TripAdvisor as reputation managers.
“Back in the late 90s, while everyone was sleeping, OTAs took a tremendous amount of business away from hotels; and TripAdvisor has the potential today to do the same. It’s time the industry wakes up and takes back control of their business and their online reputations. Utilising a tool that enables guests to post reviews directly on the hotel’s website is a great first step in regaining that control. Add in the ability for managers to be alerted to comments and instantly respond, and hoteliers are back in the drivers’ seat. We at Technology 4 Hotels believes that no company does this better than Lodging Interactive, and we are proud to take their GRS to market.”
With customers such as Accor, Hilton, Hyatt, Intercontinental Hotels Group, Langham Hotels International, Pan Pacific Hotels Group, Quest Serviced Apartments, Rydges Hotels & Resorts, Starwood Hotels & Resorts, Stamford Hotels and Resorts, Toga Hospitality and others, Mr Granger said he believes adoption of the Lodging Interactive GRS will spread quickly.
“Accommodation providers of the right mindset and who understand the importance of social media will quickly see the benefits of the Lodging Interactive GRS as a way to polish their online images, and use vehicles such as Facebook and Twitter to not only post reviews on their pages, but to quickly see those reviews shared among their network of friends,” Mr Granger said. “And because the GRS validates that each review is being posted by a legitimate guest and not an imposter, hoteliers can rest assured that reviews posted on these channels are valid.”
Since 2001, Lodging Interactive has provided hotels, resorts, spas and restaurants in more than 35 countries with proven ROI-driven online services, including: website design and development, search engine marketing, social media marketing, and online reputation management. Today, the company has become the hospitality industry’s leading provider of interactive Internet marketing services.
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