Friday marked the conclusion of Australia’s first blogger race around the country, the T-Qual Tick Race, with Natalie Birt named as the winner of the inaugural event, which was created to showcase some of Australia’s quality tourism operators that are endorsed by the T-QUAL Tick.
In a closely contested competition, which saw only 200 points separate first and second place, Mummy Smiles eventually took the crown of The T-Qual Tick Race, just pipping YTravel Blog to the post with A Beach Cottage not far behind.
The three racers, all bloggers and mothers with young families, completed two weeks of competition in five of Australia’s states and territories and experienced 24 of Australia’s quality tourism businesses, sharing their experiences with their audiences online. In addition to documenting the journey through the competitors’ blogs, the race was also captured through photos taken by Instagrammer @laurenepbath and shared with her audience of over 200,000 followers.
The bloggers concluded their journey in Tasmania, one of Australia’s premier tourism destinations, with the Tasmanian minister for tourism, Scott Bacon, formally welcoming the race team at the Tasmanian Museum and Art Gallery. Mr Bacon was joined by Ben Milbourne, the newly appointed accreditation ambassador for the Tourism Industry Council Tasmania, whose ambassadorship was launched at the museum with media from around the state.
The prize for winning the T-QUAL Tick Race is a getaway for two to the nation’s capital, including two nights’ accommodation at Crowne Plaza Canberra, a $200 dining voucher for dinner at Canberra’s award winning restaurant Sage and a $200 voucher for a session at Earth Day Spa. An interesting twist to the campaign was that the three bloggers offered this prize to their followers by inviting them to enter a competition to win it. The winner of the competition will be announced on Thursday 11 April.
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