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Gillard to announce huge tourism campaign

In Shanghai today [8 April], prime minister Julia Gillard will announce the G’Day China tourism campaign based on the successful G’Day USA promotion.

The $1.75 million G’Day China campaign will begin next year and will use Australian celebrities to entice Chinese tourists to Australia to benefit from the Asian Century, according to Ms Gillard.

Included in the campaign will be a week of a high-profile events, cultural activities and a gala dinner in Shanghai. It will coincide with Tourism Australia’s Greater China Travel Mission, which attracts more than 120 Australian tourism operators.

Since 2004, the highly successful G’day USA has been the largest annual foreign country promotion in the United States using celebrities like Hugh Jackman, Olivia Newton John, Paul Hogan, Miranda Kerr, Nicole Kidman, Keith Urban and John Travolta.
G’day China will use a similar format.

A record 625,000 Chinese visited Australia during 2012, up 16% on the previous year.

Australia and China will also strike a landmark currency agreement today. The Australian dollar will be the third major currency after the US dollar and Japanese yen to be directly traded in China with the yuan.

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