News In Brief

Art hotels increase late checkout deals

Why do hotels force you to check out at 11:00am when your room isn’t needed till 6pm, if at all?

Rereleasing this successful model for another summer, Art Series Hotels is rolling out the Overstay Checkout: in a nutshell you don’t check out until someone checks in.

How it works:

Guests stay the night at The Olsen, The Cullen or The Blackman. The morning they are due to leave they can request an Overstay Checkout. The hotel will then let the guests know exactly how late they can stay on, it could be 1pm, 3pm, early evening, or even the next day – it all depends on how full the hotel is for the night ahead and when the next guests are arriving. If guests do stay another night, they can try their luck again the following morning. This process could continue indefinitely.

With early check out times considered to be a ‘pet peeve’ of hotel guests, and research showing that people are taking more frequent but shorter holidays close to home, Art Series Hotels CEO Will Deague was keen to set things right.

“We don’t think an 11:00am check out is particularly cool. Our guests are always requesting a late checkout and we wanted to extend this offer over summer when Melbourne is at its best. The Overstay Checkout is a world first we are particularly proud of as we think it makes a lot of sense. We believe our guests will respond favourably to it and if we have the rooms available then it’s logistically very easy for us to let them stay on.

“We’re incredibly excited about this offer and envisage we will potentially give away hundreds of free room nights this summer. We know this will appeal strongly to local visitors and people from regional Victoria who aren’t in a great hurry to get home, and if it’s a success we’ll implement it further down the track,” he said.

The Overstay Checkout runs across all Art Series Hotels including The Olsen South Yarra, The Blackman St Kilda Road and The Cullen Prahran from December 15 – January 12.

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