Mobile bookings soar
Booking.com’s total transaction value of mobile accommodation bookings more than doubled to over $8 billion in 2013.
The total transaction value of mobile accommodation bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013 – a huge jump from 2011’s $1 billion.
“Booking.com has more than 425,000 accommodations across 25 different accommodation types, bookable via all devices, which is more than any other accommodation site,” says Booking.com’s Paul Hennessy. “We’re seeing a shift in consumer behaviour from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilising post booking functionality on our mobile platforms.”
Booking.com’s scale is already hugely impressive with 555,000 transactions handled each day and an average of one million guests staying on accommodation booked through the site every day. But the company has set its sights on significantly broadening both its customer reach and product offering.
And with 424,000 properties in total globally, Booking.com is only “scratching the surface of the iceberg” in terms of product, according to Mr Hennessy. Future plans include expanding the product mix, adding more B&Bs and even holiday cottages, while winning customers by stopping at nothing to make sure it is the best shopping portal out there.
With enormous scale comes the possibility of capturing ever increasing amounts of consumer data. The 25 million reviews it has from customers, as well as the mining of data from social media, means Booking.com has a huge warehouse of data on product and customers.
Image: Paul Hennessy
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