Great Barrier Reef tourism gets digital boost

The Great Barrier Reef will be centre stage at Australia’s largest tourism trade event which begins this weekend following the release of a new e-magazine developed by Tourism and Events Queensland (TEQ).

TEQ Chief Executive, Leanne Coddington, said from today Queensland tourism operators would have access to a new Great Barrier Reef e-magazine to promote directly to international tourism wholesalers attending the Australian Tourism Exchange (ATE).

“The Great Barrier Reef is Queensland’s greatest natural tourism advantage,” Ms Coddington said.

“101 Ways to do the Great Barrier Reef is a new promotional resource which profiles the Reef and its five distinct tourism precincts – the Wild North, Cairns and Port Douglas, Townsville, Whitsundays and Mackay, and the Southern Great Barrier Reef.

“The e-magazine features lists of reef experiences only found in Queensland, information on the ‘Great 8’ marine encounters in an underwater safari as well as suggestions for how to explore the Reef from the water, air and islands along the coast.

“More than 700 international delegates will leave ATE able to use the e-magazine to inspire travellers to experience the Reef first-hand.”

Ms Coddington said the e-magazine formed part of a coordinated marketing effort by TEQ to drive awareness and visitation to the Reef.

“The Reef attracts around two million visitors each year, supports almost 70,000 full-time jobs and is worth $5.6 billion a year to the Australian economy,” she said.

“By promoting these experiences we can reaffirm the Great Barrier Reef as one of the best tourism experiences in the world.”

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