Latest Expedia data confirms rapid rise of mobile bookings
New figures released by the Expedia group reveal mobile bookings have continued to rise with more than one-in-four room nights booked during the first quarter of 2015 being made via a mobile device.
The figures also show more than half of mobile bookings made globally are completed within two days of travel or stay, suggesting Australian hoteliers looking to tap into the eleventh hour traveller market should ensure they are optimised for mobile and play to the booking curve.
David Hamblin, senior director of Market Management, Asia Pacific, for the Expedia group, said the data provided valuable insights for hotel operators on the importance of mobile and how this could impact their business.
“Mobile is a hot topic in our industry and it will continue to make a significant impact to the way consumers plan and purchase travel for years to come. It’s only logical to assume as more people access the internet via their mobile phones, more people will be shopping and purchasing travel from their mobile device. This is especially true of Asian travellers, many of whom are starting to travel overseas for the first time and are booking on mobile – bypassing the PC altogether.
“By constantly analysing our booking data, we are able to ensure we invest in the right technology to benefit our hotel partners, and we continue to focus on developing our mobile capabilities to meet the changing demands of global travellers. Mobile should be a key part of every hotelier’s distribution strategy,” he said.
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