New report outlines accom booking trends
Hotel booking trends could hold the key to boosting accommodation brand success according to a new report by Sabre Hospitality.
One of the trends described in the report, is for guests to ‘try before they buy’.
“Digital technologies are transporting travelers to far flung locations for a more authentic look and feel of their intended destination and accommodations.
“By allowing customers to virtually experience a service or place before they go, these technologies can inspire thinking beyond the initial consideration set while providing an unprecedented level of reassurance around the purchase process.
The Marriott has already started to capitalise on this trend by asking newlyweds to try out a virtual tour of various honeymoon destinations.
There are several ways for hoteliers to leverage this trend though, according to the report.
- “Empower staff with tools (photo, video, etc.) for sharing visual responses to specific questions future guests might have around the details of a property.”
- “Incorporate interactive media to help guests explore hotel features.”
- “To help with event planning (e.g. weddings), consider how AR and VR can remotely connect guests to a location and showcase its unique attributes to help with decision making.”
- “Incentivise guests to leave reviews or post photos and videos, which can be both housed on a brand’s website and additionally promoted on social media.”
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