Travelodge relaunches with “refreshingly simple” stay
Last year, Travelodge Hotels began a brand-wide refresh that sought to deliver a new class of hotels for the smart traveller.
Marked with a new campaign launching this month, a refresh across most hotels in Australia and New Zealand, has changed the face of Travelodge Hotels, setting an exciting new precedent for the hotel industry, with a promise to be “refreshingly simple”, and a unique hospitality experience.
Complete with a new booking experience, which encourages guests to go online for direct reservations, there are no booking fees, best rates guaranteed, value-added benefits and earned incentives. Launching with a new look and refreshed offering this month, TFE Hotels Group Director of Marketing, Emma Fraser said: “At Travelodge, location and comfort has always been top of mind, alongside exceptional service from our hotel team. That level of quality and comfort isn’t going anywhere, but what we know guests want is being prioritised, without taking away the superior value and personal service, which our guests have come to expect, all delivered with a fresh dose of humour.
“We want our guests to feel like they created the space themselves, with more of what they want, and less of the things that seem completely pointless. A shower that is just a shower, without the six-body massage jets that flood the bathroom floor. A breakfast that is just that, a break in the fast – with less quinoa and more sausages. Less fuss, and more of what we actually want. It’s Refreshingly Simple.”
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