The hit on Trump hotels bookings: ‘It’s going to be huuuge’
January’s Resort News asked if Donald Trump’s presidential hopes would jeopardise the future success of his hotel empire.
According to new data from travel site Hipmunk, the success of Trump’s hotel business so far this year has been greatly affected by the most divisive presidential campaign in generations.
Hipmonk measured the percentage of Trump bookings within its markets. For the first quarter, it found reservations tumbled 59.36 percent compared with the previous quarter, and for the second quarter, the group suffered a 57.46 percent decline.
It seems that his outspoken views may have cost Trump. His name once synonymous with the ultimate luxury hotel, apartments and products brand now makes both left and right wings of the political bird cringe. Trump’s derisive calls for a ban on Muslims entering the USA also challenges a hotel brand’s premise to make all guests feel welcome.
The long-term effects of his political campaign remains to be seen, will his army of enthusiastic supporters boost long-term sales for his brand or will the growing number political detractors lead people to avoid his brand?
Methodology of data, according to the travel site: “Hipmunk and Priceonomics analysed total US Trump Hotel property bookings made in the first quarter, second quarter, and the first half of both 2015 and 2016. Q1: January to March. Q2 : April to June. 1H : the first half of the year, January to June.”
Mandy has over two decades of experience in accommodation and tourism industry writing, and she is also an accomplished editor and publisher. As co-Director of Multimedia Pty Ltd, a trusted B2B content provider for the accommodation and education sectors in Australia and New Zealand, she oversees high-quality print and digital content across notable publications, including AccomNews, Resort News, and School News, along with the property listing platform AccomProperties. Mandy’s contributions have been recognised with the Female Leader Award at the Best of Tourism 2023 and the ARAMA Life Member Award in 2024.
