Saturday, March 24, 2018

BIG4 Holiday Parks appoints Susie Thomson, PR & communications manager

Experienced public relations and communications expert Susie Thompson has joined the BIG4 Holiday Parks team, effective immediately.

Susie brings over 11 years’ experience in PR, including having spent the last three years managing the Travel and Tourism clients at Mango Communications in Australia and New Zealand. Former clients have included, Hilton Hotels, thl – Maui & Britz Campervans, Qantas, TFE Hotels, Tourism Fiji, Delaware North –  Lizard and Heron Islands, Kings Canyon, El Questro and the Merlin Entertainment Group (Melbourne SEALIFE Aquarium and Kelly Tarlton’s in Auckland, NZ).

The GM of Marketing & Sales, BIG4 Holiday Parks, Campbell Davies says Susie brings highly relevant expertise from within the category to the appointment, and is delighted she is joining the BIG4 team.

“Susie’s experience has provided her insights into best practice tourism communications, which will be of great benefit to BIG4 Holiday Parks,” says Davies. “Working closely together with our external PR agency team, Susie’s role will be further increasing the profile of our 180 parks nationally, focusing on brand essence characteristics of quality, location, connectedness and fun.”

Susie says she is very excited to have started with the holiday park industry leader.

“I’m passionate about creating and delivering strong and engaging PR campaigns that cut through the clutter,” says Thomson. “I’m particularly pleased to be doing it with the industry leaders, who continue to define the direction of the sector.”

Susie brings a very strong network of travel media/industry to her role as PR & Communications Manager and extensive stakeholder communications management through work with the Australian Federal Government, Victorian Government, and BreastScreen Victoria.

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Superstar HR manager wins global award

Adrienne Putelli is the 2018 winner of Hilton’s CEO Light & Warmth Award.

Record spend welcomed, but hotel share down

This is the most extensive and comprehensive hotel rejuvenation phase in Australia’s tourism history...

AAoA launches QLD state advisory board

“With the likes of global giant Airbnb and other sharing economy platforms who directly employ virtually no Queenslanders, pay next to no tax in Queensland and pay virtually no council rates in Queensland, the launch of the new Queensland State Advisory Board is very timely,” Mr Munro said.