Experienced public relations and communications expert Susie Thompson has joined the BIG4 Holiday Parks team, effective immediately.
Susie brings over 11 years’ experience in PR, including having spent the last three years managing the Travel and Tourism clients at Mango Communications in Australia and New Zealand. Former clients have included Booking.com, Hilton Hotels, thl – Maui & Britz Campervans, Qantas, TFE Hotels, Tourism Fiji, Delaware North – Lizard and Heron Islands, Kings Canyon, El Questro and the Merlin Entertainment Group (Melbourne SEALIFE Aquarium and Kelly Tarlton’s in Auckland, NZ).
The GM of Marketing & Sales, BIG4 Holiday Parks, Campbell Davies says Susie brings highly relevant expertise from within the category to the appointment, and is delighted she is joining the BIG4 team.
“Susie’s experience has provided her insights into best practice tourism communications, which will be of great benefit to BIG4 Holiday Parks,” says Davies. “Working closely together with our external PR agency team, Susie’s role will be further increasing the profile of our 180 parks nationally, focusing on brand essence characteristics of quality, location, connectedness and fun.”
Susie says she is very excited to have started with the holiday park industry leader.
“I’m passionate about creating and delivering strong and engaging PR campaigns that cut through the clutter,” says Thomson. “I’m particularly pleased to be doing it with the industry leaders, who continue to define the direction of the sector.”
Susie brings a very strong network of travel media/industry to her role as PR & Communications Manager and extensive stakeholder communications management through work with the Australian Federal Government, Victorian Government, and BreastScreen Victoria.