Thursday, May 24, 2018

BIG4 Holiday Parks appoints Susie Thomson, PR & communications manager

Experienced public relations and communications expert Susie Thompson has joined the BIG4 Holiday Parks team, effective immediately.

Susie brings over 11 years’ experience in PR, including having spent the last three years managing the Travel and Tourism clients at Mango Communications in Australia and New Zealand. Former clients have included Booking.com, Hilton Hotels, thl – Maui & Britz Campervans, Qantas, TFE Hotels, Tourism Fiji, Delaware North –  Lizard and Heron Islands, Kings Canyon, El Questro and the Merlin Entertainment Group (Melbourne SEALIFE Aquarium and Kelly Tarlton’s in Auckland, NZ).

The GM of Marketing & Sales, BIG4 Holiday Parks, Campbell Davies says Susie brings highly relevant expertise from within the category to the appointment, and is delighted she is joining the BIG4 team.

“Susie’s experience has provided her insights into best practice tourism communications, which will be of great benefit to BIG4 Holiday Parks,” says Davies. “Working closely together with our external PR agency team, Susie’s role will be further increasing the profile of our 180 parks nationally, focusing on brand essence characteristics of quality, location, connectedness and fun.”

Susie says she is very excited to have started with the holiday park industry leader.

“I’m passionate about creating and delivering strong and engaging PR campaigns that cut through the clutter,” says Thomson. “I’m particularly pleased to be doing it with the industry leaders, who continue to define the direction of the sector.”

Susie brings a very strong network of travel media/industry to her role as PR & Communications Manager and extensive stakeholder communications management through work with the Australian Federal Government, Victorian Government, and BreastScreen Victoria.

Check Also

Highest hotel price hikes for adventure-based hotspots

The steep increase in prices paid in Townsville last year follows a 13% fall in 2016, demonstrating growth in the region and the strength of reef tourism. Meanwhile, the Whitsunday Islands recorded the steepest decline in accommodation prices, falling 14% in 2017 after bearing the brunt of Cyclone Debbie.

Record spend welcomed, but hotel share down

This is the most extensive and comprehensive hotel rejuvenation phase in Australia’s tourism history...

Hotel management school comp to design a mobile hotel takes off

Hoping to attract some new talent to the industry, Accorhotels has launched its Take off! competition, pitting hundreds of students from universities and business & hotel management schools from all over the world against each other.

Leave a Reply

Your email address will not be published. Required fields are marked *