Saturday, June 23, 2018

Your email promos are failing: change the subject

Craft email promo subject lines that entice readers to open!

Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings.

However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened.

There is only ONE way to amp up your email’s chances of being opened: Write a damn good subject line. If it doesn’t get opened, it doesn’t get read… or booked.

Here are our tried-and-true tips for writing arresting subject lines that get your hotel’s marketing emails opened, read and clicked on.

Be brief and brilliant
People scan their emails nowadays, so keep subject lines succinct and snappy to stand out.

Avoid “free”
SPAM filters are notorious for flagging emails with the word “free” in the subject line (as opposed to “freebie).

Focus on the benefit
Why should a guest open your email? You have to make the benefit very clear. Use “Snag Last-Minute Rooms at 35% Off,” instead of “Last-Minute Deals.”

Create urgency
An effective way to grab a readers attention: creating urgency. This will encourage readers to open, read and act on the email now, rather than later.

Use numbers
Most email subject lines are vague, with ambiguous statements. Including a number is a fantastic way to get your emails noticed. Numbers demonstrate a straight-forward message and also set the right expectations.

Lead with a verb
Actionable email subject lines inspire readers to click by instilling excitement and urgency. For example, compare “Savour an Intimate Seaside Dinner for 2,” compared to “Romantic Oceanfront Dinner.”

About Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

Check Also

New owners for world heritage-listed Australian wonder

Ferry operator SeaLink has taken the helm of two major resorts on Queensland's world-famous Fraser Island.

Why metasearch makes sense for savvy marketers

Traffic to metasearch sites has tripled since 2014. This isn’t likely to slow down any time soon, given developments like the meteoric rise of Google’s travel business and the heavyweight ad spend of sites like Trivago and TripAdvisor.

“Get to the Sunshine by lunchtime” urges Kiwi carrier

The campaign highlights the fact that travellers can depart Auckland in the morning and be dipping their toes in Sunshine Coast waters by lunchtime.

Leave a Reply

Your email address will not be published. Required fields are marked *