Intercontinental has signed a management agreement with family-run developer Salta Properties to open a 170-room Hotel Indigo in its new building in Docklands, the first bespoke Indigo brand hotel to open in Melbourne.
The Indigo Hotel, to be included in a 26-level apartment building at 699 La Trobe Street, will be Intercontinental’s second offering of the brand in Australia and is due to open in 2019.
The group’s chief operating officer for Australasia and Japan, Karin Sheppard, said the Indigo brand would adopt Dockland’s waterfront history into the hotel’s design-led interior spaces.
“We have a great opportunity to build a strong neighbourhood story around the maritime history.”
Hotel Indigos are known for blending the local neighbourhood community with the hotels’ users, particularly in restaurants and bar spaces.
“Today’s travellers seek out experiences that are more individual.”
Hotel Indigo launched in Asia Pacific in January 2015 with the opening of Hotel Indigo Bangkok Wireless Road, Thailand, followed by the opening of Hotel Indigo Singapore Katong, Singapore in July 2016. Mid 2017, Hotel Indigo Bali Seminyak Beach will open. There are currently 63 Hotel Indigo properties (9,000 rooms) in the pipeline.