Thursday, December 14, 2017

Three hotel marketing lessons from dads

While mothers get a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.

Here are hidden hotel marketing messages behind some of your father’s repeated quotes:

1. “Will you kids please shut up?”

Hidden hotel marketing advice:

When marketing your hotel, resist the urge to drone on and on about your property’s physical features. Modern travellers are driven to book based on what lies outside your hotel walls, not just what’s inside. They want to experience your destination like a true local and crave front-row access to cool discoveries and remarkable experiences unlike anything they can find at home.

Your hotel website should not only focus on your property; it should share the spotlight with your destination. Your hotel website should position your property as the epicentre of your destination.

2. “Hold your head up…”

Hidden hotel marketing advice:

Toughen up, kid. Sometimes you get dreadful guests. Sometimes you’re hit with awful reviews. Sometimes your creative marketing ideas fail miserably. Instead of crying over spilled milk, remember that the most successful and brilliant hotel marketers are those who take risks and try new ideas. If you’re not making any mistakes, that probably means you are simply repeating the same things year after year. Not taking risks or finding new ways to reach your guests will make your marketing stale and crummy. And that’s something to cry about.

3. “Money doesn’t grow on trees!” 

Hidden hotel marketing advice:

Think carefully about how you spend the marketing dollars entrusted to you by ownership. And by all means… ask for the resources you need to accomplish the revenue goals assigned to you! If you need more marketing staff or outsourced vendors to help you achieve your hotel’s revenue goals, then ask for them.

If your hotel is in dire need of upgrades and updates in order to effectively compete with newer properties and win market share, then ask.

If you depend on another department’s performance to help you reach your targets, then ask to oversee them.

Here’s an example of what that request could look like:

“For me to achieve the revenue targets set forth by ownership… I need $_______ in funding, specific hotel upgrades to be made, and _______ new staff (contractors). Plus, I would like ________ department to report to me.”

The road to achieving your property’s revenue goals begins with your ability to ask for what you need. Show your management team that without these items, you won’t be able to deliver the results they’re looking for.

About Tambourine Blog

Tambourine Blog

Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

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