Thursday, September 21, 2017

Ratings up for Best Western Australasia

The lift in standards across Best Western’s hotel network in Australia and New Zealand has continued with 54 percent of its properties rated four stars or above by consumers on TripAdvisor and awarded a coveted Certificate of Excellence for 2017.

It is the third consecutive year that the Best Western Australasia (BWA) network has improved its TripAdvisor ranking, up 17 percent since 2015, when 46 percent of BWA properties received a Certificate of Excellence.

“There’s no question that we now have a much stronger network due to the improvements our members have made over the past couple of years and it’s very satisfying to see that recognised by our guests,” said Steve Richards, head of commercial at BWA.

In all, 68 Best Western Australasia hotels and resorts received a Certificate of Excellence from TripAdvisor – 11 of them for the first time, demonstrating the positive impact of a tougher quality assurance program on members properties.

One of the star performers was the Best Western Plus Hotel Stellar in Sydney’s CBD, which received its seventh consecutive Certificate of Excellence.

General manager Daniel Rosso said: “We are very proud to have been awarded the Certificate of Excellence every year since 2011 – it shows our guests are happy with the property and the hospitality we are providing.

“It’s also vital for our business because most customers now look at the TripAdvisor reviews before making a booking and if they see a high star rating and positive reviews will be much more likely to book.”

Globally, 1,956 Best Western branded hotels were awarded a Certificate of Excellence, the brand’s best result since the awards started seven years ago.

Heather Leisman, vice president of Industry Marketing, TripAdvisor said the Certificate of Excellence considers the quality, quantity and relevance of reviews submitted by travellers on the world’s leading review site over a 12-month period.

She said to qualify for a Certificate of Excellence, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

About accomnews

accomnews

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

ROUND-UP: APAC Revenue Management Summit 2017

The APAC Revenue Management Summit was held at Rydges Melbourne 29-30 August: delegate numbers doubled the previous year’s attendance and the Summit attracted the support of over 20 partners.

Get with the times: customer service

A hotel can have all the bells and whistles and yet fail to provide a five-star experience when it comes to giving friendly service. Accomnews explored why good customer service is harder to achieve than ever, and what it takes to create a holistic customer service experience for all demographics.

It’s getting hot in here so fix the air conditioning

An oh too familiar phone call received by the front desk of any accommodation provider is undoubtedly one that has been provoked by an unruly air conditioning remote. (Or, more likely, a guest’s inability to navigate said air conditioning remote.)