Watermark appoints Elite Representation to expand
The expansion of Watermark’s sales force aligns with recent upgrades and contemporary refurbishments at Watermark Gold Coast, and plans on the drawing board for Watermark Brisbane.
Two of Southeast Queensland’s iconic leisure and business travel destinations, Watermark Hotel & Spa Gold Coast and Watermark Hotel Brisbane, recently partnered with Elite Representation, forming a strategic alliance to expand Watermark’s meetings, incentives, conference and exhibition (MICE) business nationally, and to New Zealand markets.
The appointment has been welcomed by deputy area general manager at Watermark, Jane Kingston, who believes their highly successful 18-year history of hosting major conferences and events, combined with the proven track record of Elite Representation, will significantly enhance their status as a key player in the region’s MICE markets.
“Elite Representation brings a wealth of industry knowledge, contacts and wide-ranging expertise that spans business development and sales and marketing to MICE markets.
“Working with associations and PCOs locally and internationally, Elite Representation will be responsible for securing new business and growing our existing client base,” said Ms Kingston.
“We strive to offer flexibility and freedom, rather than conformity across the board for conferences and events at our properties.
“We realise every business is different; they have different wants, needs, drivers and motivators, and ultimately end-goals.
“Gone are the days of the ‘one-size-fits-all approach’ to conferences and events.
“We welcome those who want to go that extra mile to impress, surprise or delight their delegates or guests and we are happy to assist in any way we can,” said Ms Kingston.
Elite Representation sales director Pat Monneron said he and his team are delighted to be supporting the Watermark properties in achieving their goal of greater support from the MICE and corporate travel segment.
“Our existing relationships with corporate and MICE travel partners, coupled with being accessible locally in the market, will ensure Watermark is recognised as a premier venue for business and meetings clients.”
The expansion of Watermark’s sales force aligns with recent upgrades and contemporary refurbishments at Watermark Gold Coast, and plans on the drawing board for Watermark Brisbane.
Ms Kingston said Watermark Gold Coast’s location in the heart of the Surfers Paradise holiday and business precinct has always been one of their most desirable attributes for MICE and leisure tourism markets.
“Most of our 388 rooms at Watermark Gold Coast offer panoramic views, and the property is just a few minute’s stroll to the beach, shopping centres and entertainment.
“The added convenience of the G:Link light rail station right at the door makes Watermark Gold Coast readily accessible to the Convention Centre and other key attractions to the north and south of Surfers Paradise,” said Ms Kingston.
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